I figured Bama had the boosters to funnel 10M+ immediately just based on their decades old bag system. I assumed they could get to the 20-30M range because of how much money the football operation produces for the school. But maybe they really do top out below that.
A&M has both the crazy fans and the big oil & gas money. I think they can't go punch for punch with any media-based program as long as they run their NIL companies legally. Georgia and LSU are lesser dogs, but they're still in the hunt.
I don't see Ole Miss, Auburn, South Carolina, Florida types having sustainable NIL funding at the levels we're talking about. I think the SEC as a whole really suffers now that bags are no longer relevant. Clemson and FSU as well, obviously.