Another reason y Nike hates Adidas, & no this is not a coincidence.
One of the things I will give Adidas credit for is they started marketing better for their athletes. Nike is just now getting back to that, & we can thank Adidas for pushing them back into that area; HOWEVER, Adidas has a tendency to “borrow” ideas from lesser known/sold Nike sneakers.
The casual fan have no idea of this, & that’s b/c Nike did a really bad job in promoting certain silhouettes, therefore they went under the radar.
Nike
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Adidas two yrs later:
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Nike:
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Adidas this coming year:
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Again, Nike sets the template & others copy.
As far as China goes, as I’ve already explicitly explained,
@Garnacho added further clarity. However, I will also add Ali Ning stock has dropped; Anta is king of the Greater China area. They r by far Nike’s biggest competitor in this region.
Nike has regained market share in South Korea & Japan, while still having a major stronghold in The Philippines, w/ Adidas trying to push for this market (Unfortunately, Kobe & Steph are the two most popular athletes for them).
But back to my point on China:
From 07/03/2026:
"The company seems to be on the right track in many ways and it didn't really justify a bit of a sell-off today," said Steve Sosnick, chief strategist at Interactive Brokers. "The market's recognizing that there's more good news in the Nike quarter than there is bad news."
CHINA WEAKNESS PERSISTS
Nike expects sales in China to remain under pressure as it works with retail partners to clear excess inventory, outgoing finance chief Matthew Friend said.
Greater China, which accounts for roughly 15% of Nike's annual revenue, is its third-largest market after North America and Europe, the Middle East and Africa.
Still, some analysts said there were early signs that Nike's efforts to reset the business in the region were gaining traction, as evidenced by a smaller decline in fourth-quarter sales compared with the company's earlier forecast of roughly a 20% drop.
"Our concerns about declining sales in China and sportswear are offset by inflecting margins," Bank of America analysts said.