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MEGA New Miami Adidas Ultraboost🔥 - The Shoe and Nike/Adidas Thread.

Felonious Monk said:
Strawman, not scarecrow.
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RVACane said:
What scarecrow? These are your words;

“Despite Nike spending way more on marketing, Adidas showing once again it's the more preferred brand right now. Adidas selling more World Cup gear.”

You’re arguing on a Miami hurricanes CFB board about adidas over Nike saying adidas is the preferred brand “selling more World Cup gear.” Nobody cares about soccer when it comes to CFB and quite frankly, we just saw Nike refuse to help Ohio state with nil to land a player. If adidas is willing to help us buy players in a similar situation where Nike won’t then literally just about everyone here would go with adidas.
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1. Once again Shadow Realm is wrong. Adidas spends between $70-$100m, alone, for exclusive advertising rights. The WC video Adidas shot was estimated to be around $67m.
•29% of this yrs WC teams were sponsored by Adidas
•25% of this yrs WC teams were sponsored by Nike
•23% of this yrs WC teams were sponsored by Puma
•23% of this yrs WC teams were sponsored by others, combined (Marathon, Umbro, Reebok, etc.)
Nike’s advertising budget for the WC was substantially less b/c of restrictions, but there’s two things they did to steal the spotlight:
•Rip The Script
•Toma

The Rip Script commercial turned interest upside down. Haaland became the new darling, Ronaldo reinvigorated The GOAT talk, & Mbappe is now being labeled as the greatest WC player in history.

Toma is a street tourney specifically for the next generation. Nike used Toma to generate its next star, & it was literally a party in the street w live performances, street style soccer matches, w kids fight for NIL deals. This all took place with the WC going on. Results? Nike increased its kit sales by 2.5x this same time compared to the 2022 WC.

2. Adidas sales = Messi & Mexico. Messi individual jerseys r by far #1, & Mexico was the #1 country seller. Even Adidas was surprised by Mexico, but it helped that they were considered home country.

3. Just came back from Vegas for Summer Pro League. Unbeknownst to me Nike’s EYBL tourney was being held at the same time. Let’s just say between the long lines at Nike outlets compared to Adidas, & every single kid rocking the newest shoes that haven’t touch stores, + the newest mind slides, Nike is doing just fine w the next generation.

4. Just to lay this topic of running, futbol, & blah blah to rest: just a quick excerpt from The Finance Guys:
Management believes that these investments are already producing encouraging signs. NIKE Running has delivered five consecutive quarters of double-digit growth, adding roughly $1 billion in revenues over that period, while wholesale revenues increased 4% in fiscal 2026, led by double-digit growth in North America. The company's football-focused World Cup campaign generated 1.5 billion views across digital platforms, with Mercurial becoming the fastest-selling 24-hour launch for cleated footwear in NIKE Direct history.
-From 07/13/2026
 
Rellyrell said:
RVACane said:
What scarecrow? These are your words;

“Despite Nike spending way more on marketing, Adidas showing once again it's the more preferred brand right now. Adidas selling more World Cup gear.”

You’re arguing on a Miami hurricanes CFB board about adidas over Nike saying adidas is the preferred brand “selling more World Cup gear.” Nobody cares about soccer when it comes to CFB and quite frankly, we just saw Nike refuse to help Ohio state with nil to land a player. If adidas is willing to help us buy players in a similar situation where Nike won’t then literally just about everyone here would go with adidas.
Click to expand...

1. Once again Shadow Realm is wrong. Adidas spends between $70-$100m, alone, for exclusive advertising rights. The WC video Adidas shot was estimated to be around $67m.
•29% of this yrs WC teams were sponsored by Adidas
•25% of this yrs WC teams were sponsored by Nike
•23% of this yrs WC teams were sponsored by Puma
•23% of this yrs WC teams were sponsored by others, combined (Marathon, Umbro, Reebok, etc.)
Nike’s advertising budget for the WC was substantially less b/c of restrictions, but there’s two things they did to steal the spotlight:
•Rip The Script
•Toma

The Rip Script commercial turned interest upside down. Haaland became the new darling, Ronaldo reinvigorated The GOAT talk, & Mbappe is now being labeled as the greatest WC player in history.

Toma is a street tourney specifically for the next generation. Nike used Toma to generate its next star, & it was literally a party in the street w live performances, street style soccer matches, w kids fight for NIL deals. This all took place with the WC going on. Results? Nike increased its kit sales by 2.5x this same time compared to the 2022 WC.

2. Adidas sales = Messi & Mexico. Messi individual jerseys r by far #1, & Mexico was the #1 country seller. Even Adidas was surprised by Mexico, but it helped that they were considered home country.

3. Just came back from Vegas for Summer Pro League. Unbeknownst to me Nike’s EYBL tourney was being held at the same time. Let’s just say between the long lines at Nike outlets compared to Adidas, & every single kid rocking the newest shoes that haven’t touch stores, + the newest mind slides, Nike is doing just fine w the next generation.

4. Just to lay this topic of running, futbol, & blah blah to rest: just a quick excerpt from The Finance Guys:
Management believes that these investments are already producing encouraging signs. NIKE Running has delivered five consecutive quarters of double-digit growth, adding roughly $1 billion in revenues over that period, while wholesale revenues increased 4% in fiscal 2026, led by double-digit growth in North America. The company's football-focused World Cup campaign generated 1.5 billion views across digital platforms, with Mercurial becoming the fastest-selling 24-hour launch for cleated footwear in NIKE Direct history.
-From 07/13/2026
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I almost feel bad for you at this point. Why all this propaganda? Do you have some sort of malfunction?
4639ab67-39bd-4afa-8af4-a1f008b10d0b.jpg
 
Hufftwoseven said:
View attachment 367346
Would probably work with Canes gear but I’m not spending a small car payment on a pair of shoes lol
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I'm gonna shoot my shot.

I've missed out on the prior 2 "Bin 23 releases" earlier this year. Hopefully, the third time is the charm.

If nothing else, you can sell at a healthy profit.


First release, Jordan 6, selling for close to $1000 for the larger sizes:
1784044279869.png



Most recent release, Jordan 3, selling for close to $1000 for the larger sizes:
1784044198351.png
 
TheOriginalCane said:
I'm gonna shoot my shot.

I've missed out on the prior 2 "Bin 23 releases" earlier this year. Hopefully, the third time is the charm.

If nothing else, you can sell at a healthy profit.


First release, Jordan 6, selling for close to $1000 for the larger sizes:
View attachment 367352


Most recent release, Jordan 3, selling for close to $1000 for the larger sizes:
View attachment 367351
Click to expand...
I wish I had your sneaker budget.
 
ShadowSpring said:
I almost feel bad for you at this point. Why all this propaganda? Do you have some sort of malfunction?
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Shadow, you know I love ya. I've got nothing against you AT ALL.

But...yes...this is what happens when one brand ("adidas") has the "official" branding of the World Cup and/or game balls. You are not taking into account the spend that was necessary for one brand (adidas) to GET THAT DESIGNATION, and you are only analyzing the advertising budgets specifically, without a wider context. Not to mention the fact that another brand ("Nike") has to SPEND MORE to overcome the "official" designation that the other brand has purchased.

It's nothing personal, but this is not new and should not be shocking. When I was at NASCAR and first Nextel and then Sprint were the NAMED SPONSOR of the NASCAR Cup Series, we had to require various teams to dump any hood sponsors who were telecom companies. Because ON-TRACK we were only allowing one brand to be displayed. HOWEVER, if AT&T or Verizon wanted to buy ADVERTISING on the TV broadcasts, they were free to do so. OF COURSE Sprint had the upper hand, because they had purchased the naming rights. And if AT&T/Verizon wanted to cut into that advantage, they had to do so by purchasing a ****-TON of advertising on NASCAR broadcasts.

That's life in the sports industry. Some companies buy sponsorship and fewer ads, other companies don't buy sponsorship and pay for more ads.
 
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TheOriginalCane said:
I'm gonna shoot my shot.

I've missed out on the prior 2 "Bin 23 releases" earlier this year. Hopefully, the third time is the charm.

If nothing else, you can sell at a healthy profit.


First release, Jordan 6, selling for close to $1000 for the larger sizes:
View attachment 367352


Most recent release, Jordan 3, selling for close to $1000 for the larger sizes:
View attachment 367351
Click to expand...

I don’t own The Bin’s, but what I’ve heard from multiple ppl is these r not everyday sneakers b/c of the material. They r literally meant for occasional usage or higher class, casual wear. Also, I know once upon a time a couple of pairs had bleed issue w the burgundy, so not sure if that’s been fixed….or I can just ask. Lol
 
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