This is from the Google AI overview of South Carolina's new Nike deal. Their new uniforms will be revealed next month.
South Carolina's Nike contract is a 10-year, nearly $80 million partnership that began on July 1, 2026, making the Gamecocks an official Nike school. The deal spans all 21 varsity sports and runs through June 30, 2036, ending USC's long-standing partnership with Under Armour.
Here is how the contract breaks down:
Financial Details Product Allotment: $70 million in Nike gear, footwear, and apparel ($7 million annually). Cash Compensation: $5 million total ($500,000 annually). Supplemental Gear: $2.5 million in extra apparel across the 10-year term. Royalties: 15% royalty on all net sales of Nike merchandise featuring South Carolina.
Special Provisions A'ja Wilson Integration: As part of the marketing and outfitting, Nike will provide the men's and women's basketball teams with WNBA star A'ja Wilson's signature sneakers and travel gear. Uniform Redesigns: The contract requires Nike to redesign the football uniforms at least three times in the first four years, and the women’s basketball uniforms at least four times in the same span. Football is slated to wear the same Vapor F.U.S.E. jersey chassis used by the NFL.
Facility Upgrades: Nike designers will lead the redesign of the basketball court at Colonial Life Arena. Performance Bonuses: The university is eligible for cumulative performance bonuses, including up to $230,000 if a major program like football or basketball wins a national championship.