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Furthermore it was just reported that Nike was by far the most valuable appearel brand, regardless of genre, and the next closest was $16b away.
It’s funny b/c after the shoe burst w Zion, Adidas had their own shoe burst a week later. The Boost killed the game and The Yeezy Boost was a perfect combo, but Nike’s celebrity collabs, along w rare shoe drip turned it in to a frenzy.
Now Kanye is pulling the same crap he pulled on Nike saying he should be the head designer and blah blah blah and taking it to social media. I wish he would just enjoy the success he has w his shoes, b/c if he keeps calling out Adidas, they will for sure turn their attention to Pharrell, who’s shoes are out selling Yeezy due to limited quantities.