We went down to Chile two years back and spent some time in their wine country. We did a tasting a Viu Manent, as well as the tour. They did the private tasting in a separate room, opened up 5 bottles of their top wines for the two of us. After 45 minutes or so the guide said, well you have lunch in an hour so you can feel free to hang out here, got up and walked out leaving the 5 bottles behind. I do not remember much of lunch.
Saw some wild stuff down there. We were at another private tasting and two Chinese businessmen and their translator asked if they could join. They paid for three tastings, smelled, did not put a drop in their mouth to even swish and spit. Talked about how they did the same at Clos Apalta and walked out after the first glass was poured because they did not like the smell of it. They then tried to negotiate to buy the entire year's vintage, wanting to send a freight ship to Chile to bring wine back to China.
Bohemian is a great way to describe Sonoma. Willamette was not bohemian, as much as the farmers are the vintners are the people doing tours are the people bottling/labeling are the people in the tasting rooms. It felt like what I imagine Napa was like years back. I really, really loved that experience, and would really, really love us to play at Oregon one day to spend a weekend there. Same with Stanford or Cal.