What Nike has done is attach itself to the biggest stars around. It's vested it's money properly and attach itself to winning programs. That's the formula...UA is doing the same thing. Adidas won't have that type of impact until they start focusing more on American Athletics. Unfortunately, it may be too little, too late.
Adidas has bled money from sponsorship endorsement deals with the NBA/NFL. It's not a coincidence that as soon as Nike took over the NFL, merchandise sales increased 500%. Thats b/c Nike still provide the ultimate "cool" factor. Look at who they've associated with: Jordan, Serena Williams, The U, LBJ, Penny Hardaway, Bo Jackson, Ken Griffey Jr....I'm naming these athletes b/c they were/are all cool. Miami was the coolest brand around and they jumped on us. Perception is 90% of the battle; UA is figuring that out as well.
Adidas hopes James Harden gives them that "cool" factor but he's never going to win anything. They hope D Lill can give them that, but even he's the forgotten one on the All Star Ballot. Yeezy's are a nice pick up for them, but Yeezy can't keep his mouth shut and he's a non factor in sports athletics. They're hope relies upon us, now. The sucky part for them is that if we do get back to winning again, there's a really good chance the bullies on the block Nike and UA will offer us deals we can't refuse once the deal is up. Furthermore, I'll be real interested to know how our merchandising numbers did after Adidas took us on. I didn't see much Adidas fan gear as oppose to Nike fan gear not only in previous years, but this year. I know Michigan took a hit and eventually Adidas started losing interest in them b/c the returns weren't there.
Very well put.
My dude Relly and I have been over this on here a few times. Always love these threads. Relly knows his sneaker talk.
I find it laughable how there are posters that are trying to argue with us about things they hardly know about. Just because your kids ask you for Yeezys, doesn't mean you're more knowledgeable about the game.
Nike has this game on lock, whether or not we like it. As soon as we're back, Nike will be there, and UM would be foolish not to go back.
I know. Adidas finally makes one shoe worth talking about and they jumped Jordan. I like Ye but that whole statement was laughable.
At no point did anyone other than Kanye say that. Jordan is a branding beast and no one in the sneaker game will come close anytime soon. Adidas best bet it to get into lifestyle/streetwear/high fashion shoes like the Yeezy. Adidas makes a solid product again, but its a little to late. If they would have the boost and bounce stuff years ago it may have been different but they didn't. Adidas is hemoraging money through golf too, they put all their money into Taylormade and Adams and that is a dead business. I think true sneakerheads buy shoes from a lot of companies and they all have dope releases Saucony, Reebok, Adidas, New Balance, and Asics all have high resale, highly hyped shoes but Jordan does it on a whole different level and for anyone to say different is delusional.