There's a bizarre Hegelian Dialectic going on in this thread. Its all about the football athlete in a vacuum. To see the full reality, I suggest looking past athletics. Some examples:
1) A kid who is on a music scholarship is allowed to make money playing in a band on weekends, allowed to make money teaching music lessons at a local music store, etc... and no one complains. And if their band gets signed, that scholarship student can profit from their image and/or band image with no recourse to their scholarship money.
2) A kid who is on academic scholarship is allowed to make money tutoring lower level students, often times athletes. lol Yet no one is screaming that they are getting a $200K education for free and should not be allowed to make money tutoring.
Yet somehow people do not think that a scholarship athlete should be allowed to profit from their own given talents. These kids cannot work at a local high school camp in the off season, cannot teach private lessons to young kids wanting to learn football, etc... I find that disingenuous. And the only reason I've seen floated is because someone thinks "they get enough already." But the bottom line is that these rules are put in place to preserve the value of the NCAA, not the individual. No one has made the case that the UM skool of music is weaker because Sarah, who is on a scholarship to play cello is teaching lessons at the Miami Beach music store.
Moreover, when you look at the sum of revenue generated by some of these athletes to the universities, its clear that there is collusion among the universities to suppress their compensation by threatening to harm their market value if they decide to get a little too uppity. I, for one have a problem with that.