Making billions off of someone and not giving them a percentage is exploiting.
Who is making billions? Revenue is a meaningless number. The vast majority of school athletic programs are operating at a loss despite all the money being brought in.
Again, these kids are getting paid. They are getting paid handsomely. They are getting access to the best coaching, training, nutrition, housing, facilities, etc. in all of sports. In addition to getting a degree that very few of them would have an opportunity to get without football. These kids are living like kings.