Yeah I think people like his show for two main reasons.
First is what you mentioned. There are a lot of hardcore fans out there that are passionate about a team but also just love college football. Pate is probably the most balanced, objective, and neutral media guy out there.
I love my Miami content from CIS and others but I also love hearing about the national landscape. So for those of us who don't want to hear people yelling at each other or spewing hot takes for the sake of views, Pate gives us that objectivity on a national scale.
Second is he is such a wordsmith that he makes every fanbase feel like he's 'pro-their team' even when he's just providing neutral takes. When your team loses, Pate provides the silver-lining and sky isn't falling narrative. When your team wins, he hypes you up (without overdoing it) and gets your believing even more.