There are SO MANY stats published you really need to read and interpret.These numbers aren't really right, because it depends how you define the areas. Miami-Dade is considerably bigger than Tampa and is easily the #1 media market in Florida, and the #1 media market in the entire Southeast.
Florida
rankU.S.
rankMetropolitan Area Population 1 8Miami-Fort Lauderdale-West Palm Beach 6,138,333 2 18Tampa-St. Petersburg-Clearwater 3,175,275 3 22Orlando-Kissimmee-Sanford 2,673,376 4 39Jacksonville 1,605,848 5 71North Port-Sarasota-Bradenton 833,716 6 78Cape Coral–Fort Myers 760,822 7 81Lakeland–Winter Haven 725,046 8 90Deltona–Daytona Beach–Ormond Beach 668,921 9 96Palm Bay-Melbourne-Titusville 606,612 10 110Pensacola-Ferry Pass-Brent 509,905 11 115Fort Pierce-Port St. Lucie 487,657 12 144Tallahassee 384,298
You are CORRECT regarding the DMA which is geographic area / population count ... the stats that I referenced WERE NIELSEN RATINGS WHICH IS MEDIA CONSUMPTION. TV families and subscribers etc. Tampa St Pete is the top MEDIA MARKET in the State and is #13 in the country while Miami / FTL is the #18 MEDIA MARKET.