and they still have a higher valuation than Under Armour.. So keep running your mouth!!! Heineken has a higher valuation than Under Armour. .. Adidas just needs to make better looking basketball shoes. I see kids with Patrick Ewing's and David Robinson's heavy *** shoe more than I see them wearing basketball Adidas shoes.
They have a higher valuation only because of the international market and their large presence in the soccer market. Under Armour is not a huge player internationally but they beat Adidas here in the states.
Adidas brand is building in the U.S. Especially with them getting a couple of nikes top designers, Miami signing with Adidas, Kanye and James harden signing as well. Those yezzy boost shoes are a hot commodity right now,
[MENTION=1740]brock[/MENTION]: obviously, you're not a sneaker head. Adidas WAS the brand in the U.S and they made one bad decision, one bad decision that literally derailed their entire presence in the U.S....they crapped on signing Michael Jordan b/c he wasn't "big enough" and this little company in Oregon named Nike hopped at the chance to sign the G.O.A.T and the rest is history. That same little company then hopped at the chance to sign a lucrative deal w/ my Hurricanes in the late 80's, as well, b/c you know, we were great then.
Adidas signed Kanye West b/c the fool couldn't keep his mouth shut and be patient. His Yeezy boots are hot, HOWEVER, his Yeezy shoes that were first w/ Nike are still selling at a higher margin than his Yeezy boots. As a matter of fact, his Red October's that were launched only weeks after he went on his rant, sold for an outstanding $5000. And guess what, the Drake OVO's Jordans are selling out at a faster clip on a per capita basis and they're secretly released in fewer cities than the Yeezy's.
Adidas is literally doing all it can to get back on the forefront....and they have flopped. They lost money from the NBA, Michigan Athletics, NFL, and Derrick Rose, most recently. Ironically, they have lost money in their U.S sports endeavors. If it wasn't for European Sports, and hip hop, Adidas wouldn't exist. So My man [MENTION=6738]wherrera8[/MENTION] was absolutely right in saying they are a third tier brand...b/c right now, they are.
Like I've said before, Nike dropped us b/c they had little to no faith in our current regime. They low balled us, b/c we haven't done crap in 10 years both on and OFF the field. The fact is they are in the business of making money and maintaining a certain image. Did you see what they did for the other U-M? They got a real AD and a REAL coach and they said, WELCOME BACK HOME w/ a lucrative $160m gig. If Nike wants you, they will take you. Adidas can't compare on the U.S front.