Because they are a broken down brand here in the states. A 20 year old company has overtaken then for the 2 spot. They are banking on us helping bring them back. Same reason they threw $200 million at Harden. Harden has never had a marquee shoe and hasn't proven he can sell shoes, yet they are relying on him to carry their brand.
Three stripe life for a third tier brand.
and they still have a higher valuation than Under Armour.. So keep running your mouth!!! Heineken has a higher valuation than Under Armour. .. Adidas just needs to make better looking basketball shoes. I see kids with Patrick Ewing's and David Robinson's heavy *** shoe more than I see them wearing basketball Adidas shoes.
They have a higher valuation only because of the international market and their large presence in the soccer market. Under Armour is not a huge player internationally but they beat Adidas here in the states.
Adidas brand is building in the U.S. Especially with them getting a couple of nikes top designers, Miami signing with Adidas, Kanye and James harden signing as well. Those yezzy boost shoes are a hot commodity right now,
That's one shoe. One. I read an article that ranked the top ten shoes of 2014. Nike had 9 and UA had one. Adidas just recently fell to third within the last two years I believe. It is absolutely not growing. It is fading. It signed Harden because it was desperate. Rose, Howard, Wall, and Lillard have not worked out as they had hoped. They signed UM because they were the only ones willing to throw that much money at us. It's actually a gamble. No recent history of success but playing the odds the the program will rise up and help the brand simultaneously. It lost Michigan and Tennessee this year and gained ASU and UM. That is my no means an even exchange. Those are all facts. Nothing there states they are growing here. That's actually the opposite of what's going on.
They Yeezy's are hot. That's one shoe. Unless they drop a pair each month, which they can't, it won't last. Nike has shoes drop monthly and people camping for them
UA sparked their basketball line with one strong signing in Curry. They didn't throw $200 million at him. They made a reasonable investment and it's paying off huge. Adidas is desperate to hang on here. That's why they throw these sums of money around.
Being objective here, Miami was a terrible investment. We haven't shown anything to anyone that we will be back soon. Yet they are treating us as a top tier team. If we do get back up then it will pay off. If we don't- chalk that up as another of many bad investments by the three stripe team.
Stop being an idiot. They treat us as a "top tier team" because no matter how much you whine, UM is still a top brand. While the stadium doesn't get filled, it never did in the old days either unless we played big teams. I sat in many half-empty Orange Bowls during our best seasons for lesser games. But Miami still gets a ton of t.v. exposure and is still a bigger t.v. draw than many other larger schools.