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- Jan 21, 2013
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and they still have a higher valuation than Under Armour.. So keep running your mouth!!! Heineken has a higher valuation than Under Armour. .. Adidas just needs to make better looking basketball shoes. I see kids with Patrick Ewing's and David Robinson's heavy *** shoe more than I see them wearing basketball Adidas shoes.
They have a higher valuation only because of the international market and their large presence in the soccer market. Under Armour is not a huge player internationally but they beat Adidas here in the states.
Adidas brand is building in the U.S. Especially with them getting a couple of nikes top designers, Miami signing with Adidas, Kanye and James harden signing as well. Those yezzy boost shoes are a hot commodity right now,
That's one shoe. One. I read an article that ranked the top ten shoes of 2014. Nike had 9 and UA had one. Adidas just recently fell to third within the last two years I believe. It is absolutely not growing. It is fading. It signed Harden because it was desperate. Rose, Howard, Wall, and Lillard have not worked out as they had hoped. They signed UM because they were the only ones willing to throw that much money at us. It's actually a gamble. No recent history of success but playing the odds the the program will rise up and help the brand simultaneously. It lost Michigan and Tennessee this year and gained ASU and UM. That is my no means an even exchange. Those are all facts. Nothing there states they are growing here. That's actually the opposite of what's going on.
They Yeezy's are hot. That's one shoe. Unless they drop a pair each month, which they can't, it won't last. Nike has shoes drop monthly and people camping for them
UA sparked their basketball line with one strong signing in Curry. They didn't throw $200 million at him. They made a reasonable investment and it's paying off huge. Adidas is desperate to hang on here. That's why they throw these sums of money around.
Being objective here, Miami was a terrible investment. We haven't shown anything to anyone that we will be back soon. Yet they are treating us as a top tier team. If we do get back up then it will pay off. If we don't- chalk that up as another of many bad investments by the three stripe team.
was Nike even dropping a 1/3rd of what Adidas is paying Miami? No... And I don't see how it was a "terrible" investment for them. You act like Miami won't be back anytime soon. Adidas brand is no where near as bad as you say it is. Personally in my closet I have all nikes and retro Jordan's but I'm dying to get those yezzy boost.
An investment's success is measured by the return. The chances of getting a high return or a good return off the investment in Miami are slim because we aren't doing well. The reason Nike wasn't coming close to the offer was because of this simple concept. The risk was too high for them and the return might not come for awhile if at all. Simple business decisions that have to be made.
I'm not saying we won't ever be back. But the truth is neither you nor I know. We can only predict based off historic performance and right now analysts wouldn't peg us to perform well. Could they be wrong? Sure. But chances are they aren't wrong. It will take time. If we don't get back to being good fast. The return on investment won't come to fruition and Adidas will have struck out once again.
Adidas brand might not be as bad as I say it is but that's because I can't stand it. It is still bad though. A one time powerhouse is fading in the U.S. Numbers don't lie. They lost the NFL deal and now the NBA deal. They lost two huge brands in Notre Dame and Michigan. They aren't gaining much in return. They have minimal presence in basketball and football and are almost non existent in baseball. Soccer is what carries them but that isn't enough in the U.S. because soccer isn't a big sport here. Either 4th or 5th. They're lead on Nike is single digits in terms of market share globally for soccer if they lose that, there won't be a single thing they lead in. That's not good especially when a young UA brand is feeding off of it and climbing quickly.
Facts are facts man. I'm very into sports apparel and the industry. Nike is superior. Adidas is fading. Besides the Yeezy's, Adidas hasn't been relevant since RUN DMC.