Again, it has nothing to do with being a "****head" or not. It has to do with managing personalities so that you get the best out of your players and you can't approach every player the same way. Our head coach said this himself in the VT raising 'canes episode. If Nick Saban treated every player the same way and didn't adjust the way he treated them based on what he thought the best motivational tactic for them was, he'd be a ****ty coach, just like Coker was a ****ty because, among other things, he was TOO nice and incapable of laying down the law, and thus got no real respect for the players. Hopefully Coach D is capable of doing that and I see no reason why he wouldn't be nor do I think he'd be along for the ride with Golden.
I hope you're not confusing "treating individuals differently" with "different rules for different people".
Just the perception that the rules are different for different people is an absolute morale killer in any team or organization. Your approach to how you interact with individuals is however, unique to each individual. A coach with interpersonal skills and awareness gets that. But, application of the rules better be "one size fits all", or you are asking for dissention.
Edit: I see that you were not saying that. Apologies.