Third party funding was always an option, the NCAA is just so old & draconian they never wanted to truly examine it.
The solution to paying players is just remove all the roadblocks & allow the apparel companies to compensate the players through licensing & likeness, if you don't want the school's paying them directly. Player's couldn't even profit off of having a YouTube channel with their own Highlights smh, you can't call yourself an American capitalist & be in favor of that.
If Adidas, Under Armor, Nike, Puma, Reebok etc., wants to pay athletes then let them & if they want it to keep it from getting out of control just put a cap on how much they're allowed to spend per school.
So for example, you can't have Nike spending $10million in one year with Bama. But since multiple schools have deals with multiple companies all those schools get the same amount that can be spent to pay the athletes per year. Meaning all Nike, Adidas, UA, Puma etc schools get the exact same amount.
And yes, there will still be some unfairness in the system, so what. It's not the perfect model & it never will be, but the fact remains the more they pretend the NCAA is run on amateurism the more cheating will get more rampant behind the scenes than it already is.
Either way, the money (both corporate & private) that people want to give these kids isn't going to disappear no matter what the rules are, so just bring it to the forefront & regulate it to what degree they can.
This is a GOOD thing for College Sports, IDC how much you want to argue that a degree & free room & board is sufficient, the fact is it's not. This is America got damnit, if young kids can make millions off YouTube for gaming, then players can make money of their athletic skill while in college.