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Ruiz to “scale back” NIL money?

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BostonCanes47 said:
The market will find its level, people will quickly realize its not smart from a business standpoint to hand out 7 figure deals to high school football players
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Yea but from a boosters collective standpoint is what we are up against. @Tad Footeball posted about a collective for UM a few months back, I would love to see that get some traction.
 
AlexCane said:
The reality is IMO that everyone will scale back dollars. It's bad business for anyone to invest several million a year to persuade kids to come to "x" school with a likely terrible return. These boosters are the near equivalent of professional team owners except they have 0% ownership interest. Everyone went a little wacky this year but I think it's gonna settle down when these folks or entities reconsider whether they truly want to invest several millions a year to kids that haven't played a **** down.
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Please top being rational =)
 
Edward20 said:
I don't understand how he would be getting more or less "bang for the buck" next year than this. What return is he getting right now that he would or wouldn't be in year 2?
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Exactly. The numbers are going to come WAY down in a hurry.
 
Thoughtsoncanes said:
Miami is a thriving business community compared to most college towns. While some schools have a larger alumni base. I have to think we can make up for that with said local businesses.
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This is exactly why we are at a disadvantage. Until it is checked, the best way to get money to players is lots of alumni contributing to a collective that does not have to answer to share holders or worry about their business taking a hit if an unknown 18 year old doesn't drive sales. Miami businesses may be many, but if they do not have owners willing to lose money for the program like the more numerous alumni groups, we are still behind.
 
OriginalCanesCanesCanes said:
Exactly. Why on earth would anyone need to know the details of these deals. The average Joe fan knowing, or not knowing, the details of these deals is totally irrelevant and has no impact on NIL strategy.
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Not the actual contracts.

🙄

Maybe should have said the companies?
 
westcoastcanes said:
This is exactly why we are at a disadvantage. Until it is checked, the best way to get money to players is lots of alumni contributing to a collective that does not have to answer to share holders or worry about their business taking a hit if an unknown 18 year old doesn't drive sales. Miami businesses may be many, but if they do not have owners willing to lose money for the program like the more numerous alumni groups, we are still behind.
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Until the NCAA outlaws collectives. They’re pretty much just pay for play and are not in the spirit of Name, Image, Likeness
 
DTP said:
Until the NCAA outlaws collectives. They’re pretty much just pay for play and are not in the spirit of Name, Image, Likeness
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I don't disagree with the spirit of it. But who knows when until is.
 
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BostonCanes47 said:
The market will find its level, people will quickly realize its not smart from a business standpoint to hand out 7 figure deals to high school football players
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If was always going to end up like this once the initial frenzy passed….

Look at Quinn Ewers of Texas as an example… kid got one of the biggest deals year one of NIL while at OSU and promptly left once he couldn’t win the job… now he’s at Texas with more fat NIL deals and again hoping to hold to stave off Arch manning.
 
WanderFranco said:
American Airlines doesn't care if Miami wins football games, so why would they sign someone? They are running a business and their marketing dollars have to sell seats on planes.
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Guess United cares about USC and Addison
 
Edward20 said:
I don't understand how he would be getting more or less "bang for the buck" next year than this. What return is he getting right now that he would or wouldn't be in year 2?
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His statement implies to me he may not be getting a "bang for his buck" currently. Big surprise!
 
Let's be real 0% of us would have known what LifeWallet was if Ruiz wasn't involved with UM athletes from an NIL perspective. He brought major traffic to the LW brand and social media right before a big IPO. Pretty smart on his end.

That being said, a lot of these deals are unsustainable. Just using an example, what value does Brashard Smith bring to LW for a 50K contract? He's got a little social media following but the ROI on these deals isn't good.
 
The Market will always dictates the payments. Everyone calm down and let it ride out. For sure, some of these dudes got sweet deals, but to expect that moving forward is foolish. The market will correct as appropriate.
 
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This is a fairly simple idea. An NIL has to be based in market reality. In any advertising program, year 1, the market is being established. In year two, you have data, and many programs don’t return like value and ultimately are not sustainable. So it makes sense in year two that deals and dollars will be reduced. Now if the Canes have a huge year, that will be offset.
 
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