This is less about UCLA and more about the current economic environment. Companies are doing everything they can and using any excuse to cut spending.
Starbucks is the latest company said it will pause advertising on "all social media platforms" and promises to have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech.
As I mentioned in my original post, multiple companies are cutting back all types of advertising and spending. Nike reported a surprise loss last week, a fairly large one, so dont be shocked if they start cutting back too.