MEGA New Miami Adidas Ultraboost🔥 - The Shoe and Nike/Adidas Thread.

I’m referencing global revenue (I think U.S. sales were flat).

I understand the rivalry between Nike and Adidas first hand and better than most on this board. Trust me when I say the folks in Beaverton are not happy with Nike’s current performance and I’m sure all hands are on deck to reverse the current course.

Couple of things, & u know our conversations.

1. Adidas “sales” have gone up, but it’s negated by their margins due to overspending on marketing campaigns. So in actuality, they’ve lost revenue which is y their stock took a historic single day tumble.

2. Most of Adidas sales were driven by a two factors:
• The Minimalist Hype Culture around their Sambas
•The World Cup jersey sales

3. The Samba phase is now phasing out, & the hype around WC is now gone. The result? Missing projections by 8%

4. Nike is clearly not where they want to be, which is y, as u know, wholesale changes were made. Nike’s biggest issues had been self inflicted, namely inventory issues (had no idea just how bad it was until I found out).

However, what’s most important which the avg. person is not considering:

•Nike’s overall stock is down, but sneakily they’re in the Green in:
-Net Profit Margin (Beat Projections)
-Diluted Earnings/Share (Beat Projections)
-Net Income (Beat Projections)

They r still in the red in annual revenue projections, which will most likely remain flat to a 1% decline.

5. We’re continually conflating sales w popularity on a sports board. Adidas’ sales has been predicated on fashion & Futbol. Adidas can enjoy the revitalization of the Samba shoe &/or WC National jersey sales; but, this is what’s most important during this back & forth:

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So u r 100% correct, those in Beaverton are not happy at the current state; but, Hill has already outlined Nike’s focus, inventory, & identity needed to be re-aligned & this fiscal yr was going to be a sacrifice for the bigger picture by the 2028 fiscal yr.

I would say, so far what’s been promised has been delivered & expected.
 
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Let's review the 29 "Hot New Arrivals" in adidas Men's gear (on Fanatics, because apparently adidas doesn't want to make money selling their own gear on their own website)...


OK, here is a recurring motif. Same exact shirt, 4 colors (orange, green, white, black) and in solids or stripes, as if we are playing billiards. Boring, overly busy t-shirt as well.
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Same ****, different color/sleeve-length.
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Same ****...whoa, finally a new design that I would actually pay money for.
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OK, here are two things I would actually think about purchasing.
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One last thing I'd buy, and it's NOT the flat-brimmed hat.
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The D4T hoodies are the only thing I like from Adidas right now. The soccer shirt is nice, but the Hurricanes needs to go. That would leave a sweet simple shirt.
 
Need to see it worn, but well done by adidas here.

Here’s a reference. It looks a little busy compared to their OG’s, but like u, interested to see how it looks once put on. It also appears they stitched on the stripes across the shoulder pads, like they forgot to add them & corrected the mistake.

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@TheOriginalCane i’m sure you’ve noticed from the media day photos that the #10, #13 and #14 jerseys don’t have the honorary Mira, Torretta, and Testaverde patches. Any word on why that is? I figure it’s due to the pending jersey patch deal but i hope they find a way to continue paying tribute to their legacy at miami. I found this blurb on their website but it’s from a few years ago, “Retired jerseys can be issued to current student-athletes under special circumstances, and Miami Athletics will work collaboratively with the retired jersey honoree and coaching staff in those instances.”
 
@TheOriginalCane i’m sure you’ve noticed from the media day photos that the #10, #13 and #14 jerseys don’t have the honorary Mira, Torretta, and Testaverde patches. Any word on why that is? I figure it’s due to the pending jersey patch deal but i hope they find a way to continue paying tribute to their legacy at miami. I found this blurb on their website but it’s from a few years ago, “Retired jerseys can be issued to current student-athletes under special circumstances, and Miami Athletics will work collaboratively with the retired jersey honoree and coaching staff in those instances.”


I am HOPING that those were basic jerseys that do not have "all the patches" yet, such as the sponsorship patch and the "retired jersey number" patches.

I guess we'll know for sure in 6 days...
 
I am HOPING that those were basic jerseys that do not have "all the patches" yet, such as the sponsorship patch and the "retired jersey number" patches.

I guess we'll know for sure in 6 days...
I’m hoping for the same. Only reason i bring it up is that preseason media photos from 2024 and 2025 had the patch already on the jerseys. I remember some of us pointing out the patch on simeon barrow’s jersey and mali’s jersey last year. Maybe another explanation is that Miami received new inventory of game cut jerseys this offseason and they have yet to put the finishing touches on them. It might make sense given that we’ve seen photos of Miami using the green game cut uniforms in practice while the other side of the ball is clearly in white practice unis.
 
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