What Ahmmon said on the pod today about Adidas footwear was interesting. He said he thinks Adidas cleats are the reason he started getting hamstring injuries, and he is interested in seeing Nike school v. Adidas school injury reports. It's a great listen.
Sorry for the long, analytical response, but:
Ppl who know me or who r in my DM know I’m fair & equitable. I call out Nike on b.s & I’ve praise Adidas on certain things; however, when I’m extremely dogmatic like a pit bull that’s latched on to a bone, that’s for a good reason & those reasons typically come to fruition later.
I’ve been successful in business b/c I pay attention to even some of the most minute details b/c I believe small details add & create the bigger picture. So y have I been dogmatically against Adidas?
1.
Trust. I’ll go back to 2015 once again; when we signed the “flagship” contract, it specifically outlined that we would be the flagship of the State of Florida & ACC, meaning no team’s Adidas contract either in FL or ACC would supersede ours. Exactly 2 yrs later, UL contract superseded ours & an outside entity had to let Blake James know Adidas was in violation of what we signed (it was reported here on CIS regarding the turmoil under Blake’s tenure).
2.
Apparel. Forget for a moment that our apparel’s quality & quantity is limited w Adidas, but to complicate matters more, we had no royalties. As I’ve tirelessly had to explain, apparel contracts r not simply $ for $; it’s broken into:
•Cash
•Equipment
•Off-field gear for players
Majority is tied into equipment & off field gear which means a school really earns its $$ via:
•Cash Allotment from contracts
•% of sales from branded apparel
•incentives/bonus for qualifying for certain feats
Hence y TV contracts & conference affiliation is so important b/c that’s 100% revenue. With the limited quantity of apparel available for retail + 0% of royalties, that’s earned $$ we lost on. I’m sure the next contract will include royalties, however, as I’ve taken a gander at both UTenn & PSU’s contracts which will include this language.
3.
Injuries. OK, this one is tricky b/c to be frank, there’s not a single company, brand that doesn’t have injuries associated w it. There’s been a ton of ACL & achilles injuries wearing Nike cleats. With that said, there’s a real concern w Adidas American Footwear. I wanted my boy to grant me access to a certain report, but unfortunately it’s industry info only; but, between The Chinese Brands like Anta/Li Ning, Puma, & Adidas, they r heads & shoulders above brands like Nike, Reebok, or even New Balance when it pertains to lower injuries. (Pause)
While Adidas is great from their speed cleats, futbol boots, & even race spikes, for w/e reason their technology often contradicts sharp, hard cut movements at the football and even basketball levels.
Here are all the lower extremity injuries off the top of my head since we’ve switched to Adidas:
•Fletcher (Foot)
•Messidor (Foot)
•Edwards (Foot)
•Kirby (ACL)
•Owens (ACL)
•Cager (ACL)
•Choc (ACL)
•Gordinier (ACL)
•Richards (Hamstring/MCL)
•Walton (Ankle)
•Donaldson (Leg/Ankle)
•Herndon (ACL)
•Perry (ACL)
•Rousseau (Ankle)
•Irvin II (MCL)
•Jaquon (Hamstring)
•Polendy (MCL)
•Steed (ACL)
•Chaney Jr (ACL)
•Keontra Smith (Leg)
•Gaynor (Knee)
•Zion (Knee)
•Rivers (lower leg)
•Citizen (ACL)
•Damari Brown (foot)
•Richards (leg)
•Upshaw (Foot)
•Lofton (Leg)
I know I’m missing more, but more concerning are a lot of these were non contact, & non game injuries, as well. This is not uncommon, & a certain celebrity b4 he was paid hush up $$, was going to do an injury doc w Sebastian Telfair to expose Adidas’ long history of American Athletes not being the same after wearing their shoes over a period of time. Again, we for sure had some injuries pre-Adidas like Cooper, Gore, Reddick, Fortson, but on a per capita level, it’s not close.
4.
Partnership. Adidas has a current partnership with TT via Pat Mahomes. They’ve deepened their presence & relationship w/ ASU via James Harden. They were able to overbid for UTenn due to Candace Parker being on their board. They have a UL alum heading their marketing dept. KU is their crown jewel for basketball. Adidas has turned up the heat & reinvigorated their relationship w IU due to Fernandez.
Adidas doesn’t have the bandwidth to promote multiple brands or players at one time (e.g. see Adidas put all their eggs in the Ant Edwards’ basket while guys like Dame, Spida, Mobley get pushed to the back). They also have a propensity to pay special attention to their new toys (e.g see the red carpet treatment given to us in 2015 vs. the purple carpet treatment given to UW).
I recall UW fans flexing how well they were treated, & how they felt so prioritized; & wouldn’t u know since 2023,
Now, to be fair, there’s a lot of butt hurt UW fans that r satisfied w Adidas, not b/c of Adidas, but b/c they hate Oregon. Lmao. The point is, every school that had the Nike experience realize after about 4-5 yrs after the buzz dies, so does the merch & the quality of the merch. I saw one UW fan try to justify this as saying Adidas is still a start up, football brand compared to Nike. Lol.
Listen, ppl will say “whoever pays” we should go w, & that’s a very short sighted view. It’s short sighted b/c u have to know how that contract works. $119m over 10 yrs looks & sounds good, but how is that $11.9m broken up? Are there bonuses/incentives? What’s the % split on branded products? Etc etc.