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MEGA New Miami Adidas Ultraboost🔥 - The Shoe and Nike/Adidas Thread.

ShadowSpring said:
Nike is being dominated in the running shoe category. Just stop it. This is now sad. You sound like Cane fans during the Manny years. There's been a big boom in the running shoe category and Nike has missed it. The fact it's doing better than the other divisions of Nike doesn't change that fact. Nike is absolutely bleeding market share in the running category. That's just cold reality. Hoka started the rocker shoe category and they are crushing it. They now have 25% of market share. On is waaaaay ahead of Nike in terms of innovation also. They are seeing 40% increase in sales. Crushing Nike. Even New Balance is owning Nike with a 20% increase in sales. Adidas also with a 30% increase in demand. So you can just stop right now before you dig a bigger hole.

Consumer sentiment for Nike has plummeted also. Stocks are down nearly 50%. 7 quarters of decreasing sales. They just got a bump due to the tarrif refund. Nike will likely get it turned around, they mostly need to stop making stupid decisions and get back to one of the leaders in innovation.

Trying to paint a happy face on an otherwise struggling stank pig should be beneath you.

I wanted to post in this thread because Nike did an objectively terrible job with our uniforms. Second, the argument some are making of Nike being this apparel juggernaut that is dominant and everyone wants is just objectively false. Adidas is objectively that brand now comparing the two. On Cloud tho is killing everyone. Like I said I think Nike will recover but if negotiations are taking place Miami has leverage they have never had in said negotiations.
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Yeah, u’re cooked, brethren. God speed
 
ShadowSpring said:
Go to your local running club and count the Nike's vs Hokas vs everything else. You know the truth.
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I’m not even sure u even know the point of this thread anymore. Lol. & I belong to, two run clubs. Lol. Like I said, Godspeed
 
ShadowSpring said:
Rellyrell said:
ShadowSpring said:
Nike made a bunch of marketing mistakes. Getting rid of vendors for DTC was a bad strategy. If any of you are runners then you know how important it is for a knowledgeable salesperson in proper running shoe selection. What a stupid idea to get rid of the folks pushing Nike in retail stores. Nike spent 18 billion dollars on stock buybacks to reward it's management and investors. It only spent 11 billion on R&D which is why Nike has fallen a bit behind. Nike just decreased it's guidance forecast down 1.7% more. Not sure why CIS is so interested in supporting a decreasing global brand. Maybe with Nike struggles they would be willing to offer Miami a much better deal than Adidas. It would be big for Nike to have the support of Miami's fanbase to stop the bleeding. I hope the Admin is using Nike's weakness in any potential negotiations.

Oh and despite what many of you may think I do like Nike as they saved Converse.
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1. The DTC strategy is what inflated Nike’s stock, as this strategy was implemented during Covid when the world was shut down.

2. The marketing strategy that failed under Donahoe was the over reliance on the resale market for its retros + choking off its wholesale partners which allowed smaller companies like On, Brooks, & Hoka to gain shelf space that was originally occupied by Nike. This in turn led these newer brands a share in the retail & running space

3. When the world re-opened, DTC became dated. Donahoe tried to overcorrect by, not restoring relationships, but by over flooding the market w more retros & color ways. This strategy created buyer exhaustion which matriculated to re-sellers. Shoes that were once in high demand, now became easy access, dropping value & perception.

4. Donahoe was replaced by Elliot, who admitted b/c of bridges burned not just w/ wholesalers, but also countries like China & Japan, it would take at least 3 yrs to correct inventory, relationships, & markets.

5. One of the bridges has already been repaired, which is wholesale relationships. Partners like Footlocker, JD Sports, & ****’s have become the preferred vendors of Nike once again. The issue is that Nike is still dealing w inventory issues which is y u can find a lot of their products at a discount at their outlets, DSW, etc.

6. Nike has made a concerted effort to regain the Asian demographic, which is y they’ve intentionally partnered w famous artists from South Korea, designers from Japan, & athletes in China. They know they will not get back what they lost, but even regaining 5-7% will make a huge difference.

7. Under Elliot, he specifically said Nike lost its way in sports. They’ve been very intentional in re-aligning themselves w the elite, rededicating themselves to youth sporting events, & re-uniting “the family” as they prominently show case all the greats both past & present who r Nike Athletes.

8. Nike’s market share & stock dropped b/c of its inflation during COVID. Nike is a split stock company, which is y it’s much easier to invest in Nike at a reasonable price point than Adidas which is both on The Exchange & The Euro market. The price is not what u look at, it’s the market cap, & Nike far & away controls the market cap in this sector. Like, it’s not close.

9. U made the point that Adidas is the future, & I feel like it’s ground hog’s day on CIS. Ya’ll said this same bull **** in 2015 during the Yeezy run. Through history, Adidas will go on a 3-4 yr run, until they get put back in their place. Adidas is still leaning & relying upon Yeezy’s old designs. They r now trying to milk Pharrell, when Pharrell was an afterthought when they had Yeezy. I literally just posted a link about which brand is most popular for Gen Z & Gen Alpha & NIKE was still the clear cut winner.

10. Let me be very clear…Idgaf if Adidas pay PSU $30m/yr or UTenn $20m/yr, Adidas will never, ever, ever have a true footing in American Football. They’re paying $1-1.3b to futbol teams, b/c this is a futbol company. They’re will always be one-two steps behind. It doesn’t matter how many ex Nike employees they hire, they do not have the tech nor bandwidth to keep up w Nike when it comes to American sports needs or aesthetics.

11. Nike’s running department has actually been leading its stabilization. They beat the market’s prediction & that was due to running. They’re track athletes literally just dominated the NCAA outdoor, indoor, & The Diamond League.

12. This is a play on, on #10; the reason y Adidas’ experience a much higher injury ratio per capita than Nike is b/c at Nike schools, there’s a whole body scan which makes sure its athletes are assigned shoes based upon position, weight, height, foot dimensions. Before players r assigned cleats, they must go through this. It’s not fool proof, but comparatively it’s been documented Nike having less catastrophic injuries per capita than Adidas.

Again, I can go on & on & on & on. The one thing I hate about the internet is the propensity of spreading misinformation & misinformation is more enticing than actual facts or context. I literally had to correct a PSU fan who said “Nike didn’t care about us b/c we asked for the gold swoosh in the playoffs & they said no.” My rebuttal was simple; “does Nike care about Oregon? If ur answer is yes, then why didn’t Oregon receive the gold swoosh?”

U see, just like Blake James, PSU’s AD had to justify why he broke a traditional, long standing relationship w Nike for Adidas. He said it’s b/c they wanted a gold swoosh like OSU got, & they wanted Saquon cleats; what he failed to mention is that the gold swoosh is ONLY for teams that played in the CFP12 Nat’l Championship game, & PSU already received special, priority cleats just for them.

Instead of just saying we took the $$, he wanted to create a narrative & that narrative was not only misleading it was disingenuous. Ur post is not disingenuous, it’s misinformed. The buy back strategy of ‘22 was, again, trying to overcorrect a problem created, keeping share holders happy vs. addressing the flaw.

Nike’s stock is going to trade between $40-45 right now for the next yr; once their inventory is corrected, & they unleash all the collaborators world wide, their stock will trade back to $55-65/share like normal in 2027. Once The Olympics happen in 2028, their stock will be around $60-68/share.

I’ve been through this way, too, often. Nike is the Drake of apparel….always claim he’s dead, then boom….3 #1 Albums simultaneously.
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On and Hoka have been absolutely steamrolling Nike running. You can just stop that nonsense right there. I'm a runner so I know exactly how Nike running has taken a massive decline in market share. The problem Nike has in the running space is they are just getting beat by better shoes and better technology. The name brand from the 80's and 90's isn't going to solve that. The only way out of this is to get back to making great running shoes
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Apparently, yes, you can go on, and on, and on. Just an observation… some good nuggets tho….
 
The funny thing about dismissing Nike share price and overall stock collapse is I’m pretty sure when it recovered last yr yall were on here talking about it and how that was proof Nike recovered with their new direction and was back on top. Now that it has colllapsed and has shown no signs of recovering anytime soon, it’s irrelevant…

Also let’s not act like people are so dumb they don’t understand stock splits and how market cap is important lmao…
 
Calinative said:
The funny thing about dismissing Nike share price and overall stock collapse is I’m pretty sure when it recovered last yr yall were on here talking about it and how that was proof Nike recovered with their new direction and was back on top. Now that it has colllapsed and has shown no signs of recovering anytime soon, it’s irrelevant…

Also let’s not act like people are so dumb they don’t understand stock splits and how market cap is important lmao…
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Dopey, as per usual.

Is it a good indicator of market confidence about what the new CEO is doing to turn things around? Sure.

Does it mean that Nike can quickly reverse the decline they've experienced in China? No.

Is it important TO THE MIAMI APPAREL CONTRACT? **** no.
 
Rellyrell said:
ScoJacks said:
Brother, it’s weird you’re so willing to die on this hill when a simple Google search proves you’re wrong. @TheOriginalCane continues to lay out how the administration asked Nike for nontraditional wacky ****. Not to mention Miami’s WvsL on the field was mediocre at best. Why would Nike treat us above the rest? I’ll take @Rellyrell ‘s facts over your anecdotal thoughts any day. Even if all these other companies are seeing sales increases. Nike is still bigger than all of them combined.

And why are we even discussing running shoes when it comes to Miami’s apparel deal? Are you that concerned with Miami’s long distance runners? Otherwise I want Miami to have the highest quality, best performing, best looking equipment in the country. That is still far and away the Nike product. Now if they lowball us and Adidas comes in with the better deal like @TheOriginalCane is seeking, then so be it.

Just weird you keep getting on that hill and getting killed over and over like a **** cat with 9 lives.

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Ppl rather be right, while loud & wrong, vs. admitting it’s their bad.
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Excuse me? I've literally just been posting facts. Verifiable data that anybody in a couple seconds can look up. I don't work for any of these companies I have no brand loyalty to any of these companies. The only problem I have with Nike is how terrible job they did with our uniforms back in the day. Regarding apparel I don't typically wear Nike nor any athletic apparel other than running shoes. The Sunshine pumping in this thread was just a little bit too much, I had to bring it back to reality. Nike isn't all that and it is in fact a struggling company that is losing market share to a bunch of competitors right now and it's getting it's **** kicked. I watched a video a couple weeks ago about how Nike is struggling I found it interesting and reading this thread definitely didn't match. 7 straight quarters of dropping sales. You can say that loud or you can say that quiet or you can say that with a smile or you can say that with a frown. Does not change the reality of what's happening with this company.

My opinion is the uniforms sucked. The rest are facts and data.
 
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TheOriginalCane said:
Dopey, as per usual.

Is it a good indicator of market confidence about what the new CEO is doing to turn things around? Sure.

Does it mean that Nike can quickly reverse the decline they've experienced in China? No.

Is it important TO THE MIAMI APPAREL CONTRACT? **** no.
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If it’s not important to the Miami apparel contract, don’t use its recovery as a positive in discussions is my point.
 
Calinative said:
If it’s not important to the Miami apparel contract, don’t use its recovery as a positive in discussions is my point.
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Who did? You're going from "your memory". As per usual, you only cut-and-paste your own quotes, and very selectively.

Again, if someone posts a bad Nike jersey, I post a bad adidas jersey. It goes back and forth.

But you yapping about people who might have pointed to Nike's stock price increase, after other posters were using the decline as a premature obituary, is just ridiculous.

Clearly...CLEARLY...you have not worked in a large corporation. OBVIOUSLY.
 
ShadowSpring said:
Not for long. Nike is getting crushed by not 1 but more like 5 brands. Never once did I say Nike still doesn't have the majority of the casual running shoe market, aka fat moms and dads. They are however getting decimated in the real performance runner market. IMO that will also slowly effect the moms and dads in the casual running market aka folks that just walk around in running shoes.
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Nike is getting “decimated in the real performance running market”? So like elites/pros that aren’t paid? You can just watch diamond league and marathon majors to see that’s not true. There’s literally ZERO non-sponsored elites or even fringe-sponsored elites wearing Hoka’s super-spikes in Diamond League and ZERO non-sponsored elites fringe wearing Hokas in marathon majors. So unless they are getting paid real cash money, they are not wearing Hokas.
 
Most fans and athletes (especially football) prefer Nike. These are facts.

I personally prefer Nike because the fan gear is significantly better and I believe it helps football recruiting.

Regardless, I imagine the school is going to take the more lucrative deal at the end of the day (as they should).

Not that complicated.

If we stay with Adidas that's fine just tell them to stick to the classic uniforms of the last few years and not that BS they had us wearing in 2015.
 
Snoop said:
Most fans and athletes (especially football) prefer Nike. These are facts.

I personally prefer Nike because the fan gear is significantly better and I believe it helps football recruiting.

Regardless, I imagine the school is going to take the more lucrative deal at the end of the day (as they should).

Not that complicated.

If we stay with Adidas that's fine just tell them to stick to the classic uniforms of the last few years and not that BS they had us wearing in 2015.
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This.

Fan gear by Nike/JB is way better but at the end of the day if the money makes the difference so be it.

We got folks talking about stock prices in here to try and prove a point
 
Garnacho said:
ShadowSpring said:
Not for long. Nike is getting crushed by not 1 but more like 5 brands. Never once did I say Nike still doesn't have the majority of the casual running shoe market, aka fat moms and dads. They are however getting decimated in the real performance runner market. IMO that will also slowly effect the moms and dads in the casual running market aka folks that just walk around in running shoes.
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Nike is getting “decimated in the real performance running market”? So like elites/pros that aren’t paid? You can just watch diamond league and marathon majors to see that’s not true. There’s literally ZERO non-sponsored elites or even fringe-sponsored elites wearing Hoka’s super-spikes in Diamond League and ZERO non-sponsored elites fringe wearing Hokas in marathon majors. So unless they are getting paid real cash money, they are not wearing Hokas.
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Congratulations on being saved by sponsoring athletes. This hasn't seemed to help Nike in the last few years. We are talking about real world sales to customers not sponsored athletes.
 
ShadowSpring said:
Congratulations on being saved by sponsoring athletes. Meanwhile other brands are selling more shoes without paying said professional athletes.
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Uh except it’s the exact opposite. If they’re not sponsored there’s a 95% chance they are wearing Dragonflys on the track. If there not sponsored in majors there’s an 85% chance they are wearing Nike or Adidas with a 10% chance they’re wearing ASICS. And after that it’s going to be On, Puma, or New Balance

Hoka is a hobbyjogger brand. They are venturing into performance but no Elite or fringe elite is wearing their shoe unless sponsored.
 
TheOriginalCane said:
Who did? You're going from "your memory". As per usual, you only cut-and-paste your own quotes, and very selectively.

Again, if someone posts a bad Nike jersey, I post a bad adidas jersey. It goes back and forth.

But you yapping about people who might have pointed to Nike's stock price increase, after other posters were using the decline as a premature obituary, is just ridiculous.

Clearly...CLEARLY...you have not worked in a large corporation. OBVIOUSLY.
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Post in thread 'New Miami Adidas Ultraboost🔥 - The Shoe and Nike/Adidas Thread.'
https://www.canesinsight.com/threads/new-miami-adidas-ultraboost🔥-the-shoe-and-nike-adidas-thread.162720/post-7252599

Just a mere like 47% reduction in market cap since that post btw lol

Post in thread 'New Miami Adidas Ultraboost🔥 - The Shoe and Nike/Adidas Thread.'
https://www.canesinsight.com/threads/new-miami-adidas-ultraboost🔥-the-shoe-and-nike-adidas-thread.162720/post-7252799

Post in thread 'New uniform material and more? (official)'
https://www.canesinsight.com/threads/new-uniform-material-and-more-official.191901/post-7206543

Post in thread 'New Miami Adidas Ultraboost🔥 - The Shoe and Nike/Adidas Thread.'
https://www.canesinsight.com/threads/new-miami-adidas-ultraboost🔥-the-shoe-and-nike-adidas-thread.162720/post-7730307
 
Garnacho said:
ShadowSpring said:
Congratulations on being saved by sponsoring athletes. Meanwhile other brands are selling more shoes without paying said professional athletes.
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Uh except it’s the exact opposite. If they’re not sponsored there’s a 95% chance they are wearing Dragonflys on the track. If there not sponsored in majors there’s an 85% chance they are wearing Nike or Adidas with a 10% chance they’re wearing ASICS. And after that it’s going to be On, Puma, or New Balance

Hoka is a hobbyjogger brand. They are venturing into performance but no Elite or fringe elite is wearing their shoe unless sponsored.
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Again we are taking here about consumers and sales. According to this logic everything is fine at Nike and there's no problems. So why are they not selling shoes as quickly as their competitors and have seven consecutive negative sales quarters? The argument isn't nobody is wearing Nike, as it's absurd. They are losing market share. I know nothing about track athletes nor what they are wearing. Perhaps Nike is doing well in that category.
 
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