1. The 12-year deal is cheap. No upside. "Guaranteed payments", with no "if you exceed certain levels" participation in royalties.
2. Even though we had "most favored nation status", adidas went out almost immediately and signed Louisville to a better deal, without enriching our deal. Beta Blake failed to catch the problem until years later, which was part of the reason he was fired.
3. The initial uniforms were terrible. While they got better, it has taken adidas the vast majority of its 12 year contract to get our on-field uniforms up to where they need to be.
4. The initial fan merch was good, but has been declining for years. The "special promotions" like the camouflage jerseys/merch, the breast cancer jerseys/merch, and even the Miami Nights jerseys/merch have been largely crap. And don't even get me started on the environmental "Parley" jerseys/merch, there are still people who get triggered by that.
5. Quite simply, adidas is a distant second-place company. Winners wear Nike, that's just a stone-cold fact. We are, by association, hanging out with the Arizona States and the NC States of the world.
6. While there has been improvement in the last 1-2 years, for most of the contract, the "activation" or co-branded marketing from adidas was terrible. They belatedly and weakly embraced the Cam Ward For Heisman campaign, among other missteps. Only recently has adidas figured out how to spend money on HS players and NIL.
7. The PE (player edition) gear has been terrible. Nike schools get PE gear that players actually covet and wear. The adidas crap is on eBay (at clearance prices) very quickly. And there is NO value in adidas shoes. Our Miami-branded shoes are almost always on clearance prices within 6 months, while the Nike editions for other schools sell at premiums. And adidas does not have any "premium" line like Jordan or Lexus or Acura. The Fear of God stuff was late and HORRIBLE. I don't even buy adidas any longer, I buy Columbia and Cutter & Buck and Peter Millar and Tommy Bahama and johnnie-O and Southern Tide and Champion.
EDIT 8. For the ladies...yes, the adidas offerings for women...not good.
Any questions?