Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

I'm going to ask a simple "stock price" question, for all the "but Nike's stock price" geniuses.

WHO LOSES MONEY WHEN THE STOCK PRICE GOES DOWN?

Nike?

Or the shareholders of Nike?

Thank you. Do we need a second lesson?

Well usually the stock price goes down because the company is losing money, isnt making as much money as they projected, or isn't making as much money relative to their competitors.... Generally. So yeah Nike doesn't lose money if their stock goes down, but it's usually a reflection of the business not doing as well....

But it's irrelevant for The program, so who cares.

 

He really say this lol

Kirk been one of THE LOUDEST to get us back to Nike, He started his career covering early 2000 Canes so he always see us as a Nike team.. He was on national TV letting it be known, he spoke that **** to existence again MULTIPLE times.. lol

 

Show me the money. Also idk if it was ever true, but I heard that the adidas deal had a stipulation that every subsequent contract if the aav passes us that our cash payment would automatically be equivalent to that.

Nike paid us so we sign with them, idc about merch tbh. Sign our athletes and put them as the face of marketing and give us money. Side note, this should be a real boost for basketball, adidas did hamper us there.

Adidas didn’t hamper us in basketball, that’s a complete myth. Jai Lucas recruited well with Adidas, Coach L took the program to unprecedented heights with Adidas. It’s not the logo, it’s the resources and people that matter. As long as Coach Lucas is doing his thing, Miami basketball will be fine.

 

We all know @TouchMoney26 has wood for the new uniforms

 

This.

And spoiler alert - there are going to be Nike things that they put us in that will suck. It's gonna happen. It might be the main uniform, it might be an alternate - ****, it might be fine for football/basketball but sucky for baseball or something.

Will those who are ride or die Nike join us to call those things out when they inevitably do happen? Or are they going to tell us that clams and palm fronds are just that new , bruh? Let's wait and see.

#1 rule for Nike imo: Don't ******* touch our helmets, unless it's a Black Alt or a minor White Alt tweak or like a Camo/Flag U colorway... That was by far and away the ugliest thing about their last uniform for us. The ornament helmets were a disgrace. The OBJECTIVE WORST thing we have ever been given by any apparel provider....

 

You ****wagons remember the jersey font when the new uniforms dropped in 2015. Mother of **** dude.

 

You think Geo had the Intel and D$ didn't? ..... Ok

Idk why y'all act like Adidas uniform we have haven't been extremely good since Richt. Really strange. Like I get not liking the neon nights alt or maybe the camp one cause pants should have been black.... But y'all tripping. Nike needs to release their version of our current uni for us next yr. I think we should get a green 06 and white 01, but if our current design is our standard uni going forward, why wouldn't people be happy?

So basically your argument is this: I think the uniforms are good, but you don't. And I'm always right. Par for the course on this site, brother.


Secondly, D$ claims to have the exclusive news breaking on CIS podcast, and lately that hasn't been the case. No breaking news on Lyle, injuries, and now Nike/Miami deal. That's the synopsis of my comment, not the **** you wrote.

 

 

So basically your argument is this: I think the uniforms are good, but you don't. And I'm always right. Par for the course on this site, brother.


Secondly, D$ claims to have the exclusive news breaking on CIS podcast, and lately that hasn't been the case. No breaking news on Lyle, injuries, and now Nike/Miami deal. That's the synopsis of my comment, not the **** you wrote.

Yes the uniforms DESIGN is objectively great currently, and if you disagree you are wrong.

D$ has the info, he just doesn't share it with us because he is closer to state media now and has been sucked into the Mario way of thinking believing everything needs to be treated like top secret otherwise it'll be a detriment to us on the field, acting like an opponent knowing about an injury is what would cause us to lose....

 

Show me the money. Also idk if it was ever true, but I heard that the adidas deal had a stipulation that every subsequent contract if the aav passes us that our cash payment would automatically be equivalent to that.

Nike paid us so we sign with them, idc about merch tbh. Sign our athletes and put them as the face of marketing and give us money. Side note, this should be a real boost for basketball, adidas did hamper us there.

Adidas didn’t hamper us in basketball, that’s a complete myth. Jai Lucas recruited well with Adidas, Coach L took the program to unprecedented heights with Adidas. It’s not the logo, it’s the resources and people that matter. As long as Coach Lucas is doing his thing, Miami basketball will be fine.

It’s not impossible to be good bball school with adidas. It has great coaching and good funding that has propelled us. Shoe game is a bigger deal in BBall than sponsorships in football. So it’s harder to attract Nike athletes especially the one and done kids who just ride whoever is the baddest Nike school.

This unlocks a new door, that’s all I’m saying.

 

Mario and that Nike check together look so good, M I A M I

 

this help NIL?

Jacobs?
Ghiotto?
Bryson?

 

Now y’all can stop all that crying lol

 

I have only 3 Miami shirts. I can finally go build my gear up again. @Rellyrell

Confirmed!!

2026:

2025:

2023:

2021: (No Jersey)

Post in thread 'Canes vs. UVA'
https://www.canesinsight.com/threads/canes-vs-uva.171862/post-5394244

 

Yes the uniforms DESIGN is objectively great currently, and if you disagree you are wrong.

D$ has the info, he just doesn't share it with us because he is closer to state media now and has been sucked into the Mario way of thinking believing everything needs to be treated like top secret otherwise it'll be a detriment to us on the field, acting like an opponent knowing about an injury is what would cause us to lose....

 

‘98 uniforms were my favorite. Hope they bring those back.

 

I'm going to ask a simple "stock price" question, for all the "but Nike's stock price" geniuses.

WHO LOSES MONEY WHEN THE STOCK PRICE GOES DOWN?

Nike?

Or the shareholders of Nike?

Thank you. Do we need a second lesson?

All I know is that I'm about to buy so many NKE shares when it hits 10$, that when that sumbitch is trading at 50/share, don't be surprised to see an AJCane8 patch on our brand-new swoosh jerseys.

 

Well usually the stock price goes down because the company is losing money, isnt making as much money as they projected, or isn't making as much money relative to their competitors.... Generally. So yeah Nike doesn't lose money if their stock goes down, but it's usually a reflection of the business not doing as well....

But it's irrelevant for The program, so who cares.

You literally have no idea why stock prices go up or down. You might be one of the most business-ignorant posters I've ever seen posting on this board.

1. "because the company is losing money"

2. "isn't making as much money as they projected"

OK, what if you ACCURATELY project that sales and profits will decline due to market conditions and/or competition? You literally don't know ANYTHING about forecasts and projections in a publicly-traded company.

3. "isn't making as much money relative to their competitors"

 

You ****wagons remember the jersey font when the new uniforms dropped in 2015. Mother of **** dude.

 

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At first I thought it was cool and unique but after game 2 it ****ed me off