Eleven pages and almost nothing of substance was written. So what does this mean for college sports?
We would have multiple entities that would need to come together before the player could use the team name, jersey, or even the word NCAA in endorsements/advertisements. In other words, a player could as a person endorse whatever but not could wear his own jersey, mention his team, or even the word NCAA. This is why most advertisements with NFL players they refer to themselves as "pro football players".
- NCAAPA
- NCAA
- Conference
- School
NCAAPA (NCAA Players Association)
The players will need to unionize so that matters of revenue sharing can be easily resolved. EA will not negotiate with every player they plan to put into an NCAA video game, instead negotiations will be had with representatives of the NCAAPA and NCAA. Players would need to pay union dues to pay for the NCAAPA staff.
Players would need to hire agents
There is no way that a player would be able to handle inquiries, contacts, negotiations, etc. This would be an area where NFL agents get involved in hopes of building a relationship. You would likely see big prospects hire agents coming out of high school to help with college selection.
Players could also sell gear that the schools give to them or buy
I doubt this would be a big issue but a player could not "steal" from the school to sell gear. In other words, Robert Knowles can't go grab 100 jerseys and try and sell them.
The player can endorse whatever but the school and NCAA will have a say
I know many of you think that Kosi is going to be performing in a BangBros episode rocking a UM jersey, but that **** isn't going to happen. Kosi doesn't own the brand and this goes for anything else.
There is not much of an endorsement market for most players
Players wearing full pads and helmets don't translate well to no team logo and a generic logo. Living in Atlanta I only see a few Falcons players on TV. In other words, no one is paying Navoughn Donaldson to endorse their ice cream parlor. Well known players like the QB, RB, and top WR might get some love.
The money is in autographs and speaking fees
Signing items purchased from CanesWear would obviously help the player but again it depends on the player and how bad fans want their autograph. Jalen Hurts would hold much more value in Norman then any QB we have ever had at UM. Speaking fees are a quick and clean way to pay a player. Tell a recruit that they get $100,000 their first week on campus for speaking to big donors and signing memorable.
Let's rehash and talk about how this flows
- Player completes the senior year of high school and signs with an agent
- Agent helps player evaluate schools to determine which school would bring in this most income
- Player commits to the school of choice
- Agent begins working on revenue streams
- This is important because there is a lot of hype around signees and value could go down if the player gets to camp is dissapoints
- Player enrolls in school
- Agent helps the player navigate school, practice, and business
- Player does events and gets paid
- Player votes a team representative to the NCAAPA
- Union representatives vote on a contract with NCAA, and Conference
See this image of Saban below, notice he isn't wearing BAMA gear and he doesn't mention the team. This is the type of advertisements players would be doing.
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