What I see based on a quick glance:
1. Remove “demand excellence” (not needed. economy of words)
2. Highlight “fireblakejames.com (this is what you want to be the takeaway, yes?)
3. AD - casual observer won’t know what this abbreviation means. Abbreviations should always be spelled out when using them for the first time in a narrative. But in this instance, it’s not needed at all (see below)
4. Redundancy: No need to say fire AD Blake James, etc, when you’re also stating “fireblakejames.com”. Only use “fireblakejames.com” - this is your sticking point
4. Why 15 years and 0 ACC titles highlighted in larger font and seemingly your primary message? Again, “fireblakejames.com” is your stinking point and it’s where you want to drive traffic (pun unintended). That needs the larger font and should be primary.
You guys should really, really consider working with someone that has done branding, marketing, communication experts etc at a high level before going live with all of this. That’s not my expertise (I’m on the consulting side of the house) but I know what it should look like, because I work closely with those guys.
I’ve recommended this several times, but apparently you guys are going your own way with this.