Since this is a recurring point, let's be clear the bolded is totally false. Have you ever been on US1? How about US1 during rush hour? Plenty of people are gonna be sitting in their car reading it.
Secondly, while the absolute number of eye balls is certainly still less than a big stationary billboard, that's effectively exchanged for being able to take this all around campus, US1, Miami-Dade county, etc. Seriously, if people have a place they want this to pass through they can tell me. I also think the variety of spottings in various places is even better for the social media impact. As evident by the fact that random accounts were posting pictures to twitter from the moment it started driving around today.
Thirdly, getting the stationary billboard in any remotely timely manner was made impossible by direct interference from the Hecht. Y'all are acting like this was a choice, and that two seperate billboard companies didn't shoot this down at the 11th hour. My only options were to 1. hold on to the money even longer, and everyone would flip. Or 2. just call it quits and reward the Hecht for their pathetic efforts. Instead I went with 3. Drop the message right in front of the Hecht and wherever else we please.
It's not perfect, but it's the best I've been able to do pretty much on my own with the free time I have. And it's still **** good, IMO.
