Are you ******* kidding me? You are trying to compare the endorsement abilities of Kobe Bryant and Serena Williams as professionals to...Devonta Smith and Trevor Lawrence as college athletes?
This isn't happening, is it? Are people honestly this dense?
And let's not even get started down the pathway of...why...say...Trevor Lawrence...might be a lot more recognizable than...say...Devonta Smith...
Look, you are completely ignoring the cumulative and repetitious impact of multiple ongoing commercial endorsements on the recognition (and eventual earning power) of athletes such as Kobe Bryant and Serena Williams. Neither one of them was paid, in Year 1 of their pro careers, what they were paid at the end of their careers. Neither one of them had the recognition as rookies that they had as veterans.
But, yeah, you honestly think that putting Devonta Smith on a billboard in Illinois will drive purchasing decisions due to his recognition and fame? Or that a major corporation would pay to do so?
What a joke.
Trevor Lawrence is a rare exception. He's more whitely-known.