My post about NIL resource allocation was actually from reading between the lines of things you have written. So let me continue to extrapolate and I’m not asking you to confirm or deny anything you can’t or don’t want to.
UM may not be willing to allocate the same resources to Russell as some other schools. And to take it a step farther, UM may not believe in allocating the level of NIL resources to the WR position as some other schools.
And before people freak out, please remember that UM simply may disagree with the valuation other teams are placing on the WR position. This happens in sports all the time.
They'd be making a mistake to decide that the WR position is not "worth the value" in general. They'd be bucking basically every other team in College and the NFL level who had dozens of people looking into the analytics for this as well. Usually its the best bet to just look at the broader data and see how everyone is allocating their money. Sure you can be a little more/less for some positions in general, but if there is a major difference, you're likely not making the correct decision.
This is from last years NFL data and adjusted to match a $30M NIL budget... but basically this is the general breakdown of how the NFL as a whole allocated their salary cap:
Average is just the total average spend, Elite is like top 5-10 pay, starters are like the top 64 (depending on position, like Center/QB is just top 32, DT it's 64, etc), and so on...
But anyways You could see that WR in the NFL gets basically the highest cap allocation on average. Now Obviously you have to factor in that usually teams have around 6 WRs on the roster, so 6 WRs making 12.42% of the cap vs 4 OTs making 9.63%... So the final Column shows that like the average cap % per player on roster goes: QB >> OL > WR > EDGE > DT > TE > S > CB > RB > LB...
But you can also see where how the Elite Players at the position gets allocated: QB >>> WR > DT > EDGE > OT >> CB > TE > S > iOL > LB > RB... This is how we should think about attacking 5 star talent in HS/Portal. Basically go all out for the 5 star WR/DL/OTs. They are worth the price.
Obviously having said that you can A) Determine any specific player isn't worth that value because you can have a different grade on them obviously. B) You can have a high grade and view them as worth that value and still lose the recruitment, not like other teams don't have money and good recruiters also... The Keys recruitment should be a difficult recruiting win for us compared to LSU imo. C) Some other program may view them the same as you but because they don't have traction with other recruits, could dedicate a much higher portion of their budget to obtaining that player, basically just outspending you. That's the thing - even programs that spend less on average can outspend you on any given recruit if they choose to...