Nobody. But to be fair nobody really thought it would go up so...
I was about 50/50 on it. Everybody involved with it seemed sincere, but they also seemed kind of gullible at the same time.
I mean people can spend their money how they want, I’m just having fun with it. But in all seriousness, if it was my $8000 I wouldn’t be happy about the bang for the buck.
Think about how many actually get to see this thing. When it’s driving around in traffic, hardly anyone is going to read it or be able to absorb the message because they have to keep their eyes on the road so they’ll glance at it and that’s about it.
At any one time there might be just one or two cars that are looking at it - the cars to the left of it, approximately two cars - two car lengths - and that’s when it is stopped. I mean actually think about the logistics of it. Not that many people are seeing it.
The only way this has an impact is if they park it in front of the Hecht and let it stay there, and then it’s just to annoy people. They’re not gonna create a social media buzz about it. Why would they? Or park it in a television station parking lot.
So I would say so far, zero impact. Let’s see if we get a viral social media buzz about it. Still waiting for that.