https://www.atlantamagazine.com/great-reads/the-paradox-of-uga-football-coach-mark-richt/
But when the Bulldogs play a team that’s really good, the most you can reasonably hope for is that they keep it close. This defeatist mindset comes from years of watching Georgia get blown out in big games. Richt is part of that tradition: He is 12–15 all-time against higher-ranked teams. Contrast that to Alabama coach Nick Saban. He’s made a career of pulling off upsets, including the time his Crimson Tide defeated the third-ranked Bulldogs, 41–30, in 2008.
...
Hynes has wondered about the depths of Richt’s desire, and a couple of years ago, he asked the coach about it:
Would you feel like a failure if you didn’t win a national championship?
“He looked at me like I’m an idiot,” Hynes recalls. “He said, ‘Come on, Chap,
my identity is not in being a national championship football coach. My identity is in Christ. Do I want to win one? Yes. Is that going to define me as a person? No.’”
And there you have it.