ESPN/ABC just signed an exclusive media rights deal with the SEC starting in....2024-ish, and they paid a metric **** ton for it. So yeah, it's only going to get worse.
And as I posted on another thread, Swofford doesn't due his due dilligence before this and locks the ACC in an ESECPN deal for 20 years...JV squad to the SEC!
Miami needs to file suit to get their Granting of Rights back because of the ACC was negligent in its fiduciary obligations to its members.
Oh, I proposed this over two years ago in another thread:
https://www.canesinsight.com/threads/where-is-college-football-headed.138980/page-2
Synopsis:
1. Athletic Department spending caps on a per sport basis, set to allow competitive balance and sufficiency (rising proportionally to match inflation each year) You get a set amount, so you have to decide how much you pay assistant coaches per annum, how much you pay for recruiting expenses per annum, how much of a new head coach will cost in the out years...Skill, as opposed to bigger schools outspending smaller schools being the deciding factor in championships. Sure, you still will have the taxpayer giving state schools an advantage in real property and pensions, but at least a lot more balanced then what happens now.
2. With spending capped to less of an insane level, the conferences will take a large share of their TV money and set it aside to provide a post-playing career annuity to college athletes, with annuity value set by each relative sports revenue (Title IX may force a minimum). If an athlete passes before the athlete receives his full annuity, his/her beneficiary gets it. This way you keep the intrinsic student-athlete value that straight pay destroys, while compensating the athlete appropriately for the revenue thay have generated.
3. Because of the Athletic Department spending caps being universal in CFB, teams don't need to spend all of their conference share, so the conferences keep the TV/merchandise excess revenue and use it to fund the annuity, on a CFB-wide universal scale. If Conference A has more money than Conference B after the annuity payouts, the remaining money is then evenly divided between Conference A's member school's NON-athletic scholarship funds.
It's pretty easy, if the easy majority of schools in the P5 take on the Super Programs, ESPN and the Super Program's lap dog, NCAA Prez Mark Emmert.