Let's play numbers.
If Beck is at $3 million (reasonable estimate), $37 M divided by 84 scholarship players brings the average to $440,476. I'm sure plenty of players are below that amount but think of what we paid to: Mauigoa, Samson . . . those were big battles. Even RB and WR. Those were all contested recruitments. Lyle andFletch had a lot of offers. I assume Jojo demanded some cash. Same for Bain.
I really have no idea what these NIL deals look like and I'd still guess its less than $40 M but $40 million isn't entirely insane either.