WWE had their best year in 2023 ever up to that point and who was at the top at the end of 2022 and start of 2023?
Reigns and Zayn.
Reigns, Cody, Sami, Owens, and the Usos all main evented Mania that year.
Triple H doesn't and didn't book The Bloodline. Its Heyman and those involved in the angle.
Paul Heyman dives deep into the creative process behind The Bloodline storyline. Heyman has been paired with Roman Reigns since 2020, and they were later joined by The Usos, Sami Zayn and Solo Sikoa. Throughout the group’s run, the storyline has been praised as one of the most compelling...
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"He noted that he and Reigns often discuss ideas, and he also gave The Usos credit for their ideas. Heyman then named Michael Hayes, the SmackDown writing team, and others as well."
"There are times when we’re sitting in the room and it’s Roman, me, the Usos, and one of the Usos, will just say, ‘You know what would be really good with Sami?’ ‘Oh my God, why aren’t we doing that already?’ You’ll find things that come from the Usos that would shock you, just how great they are. There is Michael Hayes. He has an understanding about telling a story within the body of a match that very few in history could ever claim to be on par with. The SmackDown writing team, which is led by Ryan Callahan, who is an unsung hero in what we’ve put together. Ryan Callahan and his team. Michael Kirshenbaum, who you never hear about. On a week to week basis, along with a gentleman named Chad Barbash, Zach Hyatt, there are all people who will come and sit in a room with us or on Roman’s bus or on a conference call and we’ll throw around ideas. ‘What resonates with you? You have teenage kids, this story of acceptance, what tales are they telling from the cafeteria at lunch time in high school?’ It’s really a team and a lot of unsung heroes and a lot of people you don’t read about online because they very intentionally keep their names out of the headlines, who have worked their asses off to put this together.”
Heyman also highlighted Zayn’s role in the process before he praised the group as a whole. He noted that the creative team vet their own ideas, and The Bloodline always has a plan when they present their ideas.
“Sami has had a big voice in it too, and rightfully so, he’s the person presenting the character. In terms of me just shooting down…with this group, there have not been a lot of ideas that I sit there and say, ‘that’s not even worth me reaching out for.’ It’s a pretty **** smart group. The people that I’ve mentioned don’t just throw crap up against a wall and see what sticks. They vet their own ideas out. It’s never just, ‘Hey, I have this one little thing and one word,’ there is a plan with anything that is presented to us. On the flip side, when we present to them, we always have a plan, ‘this leads to this leads to this, which we call back on in a few weeks where the very same thing happens but it’s the mirror image.’ We try, everything that we do, we try to give meaning to, so that when it happens again, there is a story behind the action itself.” (H/t
Jeremy Lambert of Fightful for the transcription)"
Your boy Levesque didn't touch what would lead to the boom period in WWE. Not even involved. Not even allowed in the room.
You can go back and watch that documentary WWE produced last year when The Rock came back to see how little power he has over anything.