To be fair, I think the main discourse has been "penalized". You will not be penalized for losing your conference champ. I'm not trying to be a smart-***, but I don't think SMU or Penn State were penalized for losing. They both still got into the playoff, even though they were dropped 1 or 2 spots in the final ranking.
But SMU and Pedo State were not "penalized" BECAUSE THEY WEREN'T ON THE BUBBLE.
I realize we've only been at "12 teams" for one whole year, but this is how it works in basketball. There are teams that are safe, probably Top 4 seeds, regardless of whether they win their conference tournaments. And there are teams that are "on the bubble" and can either play their way INTO the NCAA tournament with a good conference tournament, or play themselves OUT of the NCAAs with a first-round exit from their confererence tournament.
I would say that this is the future of the NCAA football post-season if I actually thought that conference tournament games (at least for the P4) will last. They will not last, though. When the CFP moves to 24 teams, the P4 championship games will disappear.
So you'll forgive me if I don't shed any tears for the weepy Alabama line of "if you penalize Alabama, then you punish conference championship game participants" or the equally weepy Texas line of "if you penalize Texas, nobody will play quality OOC games".
Both Alabama and Texas can burn in ****. Maybe, just maybe, TRY WINNING MORE THAN 75% OF YOUR GAMES. Or maybe, just maybe, TRY NOT LOSING TO 5-7 FSU OR 4-8 FLORIDA. Particularly since Miami beat BOTH of those cupcakes.
Playing games, ALL GAMES, should have consequences, both good or bad, whether that game is in Week 1 or it is the conference championship. There is no pre-season. There are no exhibition games.
I'm sure that if Alabama were to beat Georgia on Saturday, they would be happy to put the trophy in their trophy case and update their Wikipedia page to trumpet "yet another" conference championship.
It's not my fault that Alabama is on the literal bubble of making (or not making) the CFP field. They are #10 when there are two other teams guaranteed to make the Top 12 from much lower in the rankings. Just as in NCAA basketball, there are sometimes horrible Automatic Qualifier teams that win unlikely conference tournaments. But being #10 in the CFP is ON THE BUBBLE. And bubbles burst sometimes.
**** Alabama and **** Texas. They don't deserve to be in the Top 10, not while there are more qualified teams with better resumes being left outside the Top 10.
Facts.