The new AD at Texas thought the whole game day experience needed a facelift. He got involved in the music and DJ.
“Soundtrack matters, too. Martin wants something he compares to “the best wedding reception you’ve ever been to.” “The DJ is playing the current music that the young couple and the bridesmaids and groomsmen know,” Martin says, “but he also plays ‘Twist and Shout’.” Martin says the best gameday environments strike a balance between the current hip-hop hits the students and players want and the power ballads the donors want. He made sure the person who controls the music during the game sits outside. That way, it’s easier to discern when to play a singalong like Bon Jovi’s “Livin’ On A Prayer” or something new by Kendrick Lamar. Or, when it’s the start of the fourth quarter and your team is up eight but needs a stop, perhaps it’s time to play something by DMX from the Golden Age of Bangers that is guaranteed to get every booty shaking.”
https://www.google.com/amp/amp.si.c...s-longhorns-tcu-tom-herman-stadium-experience
“Soundtrack matters, too. Martin wants something he compares to “the best wedding reception you’ve ever been to.” “The DJ is playing the current music that the young couple and the bridesmaids and groomsmen know,” Martin says, “but he also plays ‘Twist and Shout’.” Martin says the best gameday environments strike a balance between the current hip-hop hits the students and players want and the power ballads the donors want. He made sure the person who controls the music during the game sits outside. That way, it’s easier to discern when to play a singalong like Bon Jovi’s “Livin’ On A Prayer” or something new by Kendrick Lamar. Or, when it’s the start of the fourth quarter and your team is up eight but needs a stop, perhaps it’s time to play something by DMX from the Golden Age of Bangers that is guaranteed to get every booty shaking.”
https://www.google.com/amp/amp.si.c...s-longhorns-tcu-tom-herman-stadium-experience
