You understand there is not an "owner" in college football that is banking all of this money, right? This money is used by schools and conferences for scholarships, students assistance programs, academic enhancement funds, educational programs, etc.. It's as if you think presidents and board members are collecting 9 figure salaries. If you want to bash coaching salaries go right ahead, but you are living in a vacuum if you think the players should reap a good portion of these profits and it wont have a huge negative impact on how universities operate, particularly the smaller schools who rely on these funds to stay afloat.