Tio, the revolution happened over 60 years ago, maybe it's time to give the labels a rest? This isn't a conversation about Title IX, fixing the broken system, or your humble brag about how you spent 7 years at FIU getting a double major in Communications and Spanish while working at Pollo Tropical.
College athletics are shaped and organized by the tax statutes that govern them and Universities are pushing back because they know that their gravy train is under attack.
You understand that that Universities enter into joint ventures with for-profit businesses to generate revenue, right? You must understand that the revenue paid to say ESPN or Addidas ends up on their balance sheet, right? You also understand that players can't make money off of their likeness right? You also understand that university employees are getting paid bloated salaries to (mis)manage athletic departments, right? (See Blarke Jarmes).
There is a simple fix to this problem. Drop the charade of student-athletics and let the professional leagues build out academies and minor leagues. The least amount of regulation, oversight, and subsidy. Capitalism at its finest.