Of the 30 largest TV markets in the country, 23 of them are not in SEC country. Yes, Bama v UGA will draw a national audience, but no one but regional Bama fans will be watch Bama v Vandy. If the Alliance got its **** together, it could really improve cfb because it would represent most of the country. Right now it's a useless "Gentlemans Agreement". If they put the deal in writing, the Alliance schools could freeze out the SEC and force changes to CFB. Primarily, they could make a definitive point that college sports are for student athletes, not athletes who are optionally students.
The Big10, Pac12, and ACC all claim to put academics before athletics. The SEC doesn't. If the SEC didn't have Vandy, it would be nearly tied with (and possibly beat) the Big12 for having the dumbest conference in terms of overall school rankings. Nearly all the Alliance schools also offer 25+ sports, the SEC schools generally only offer the bare minimum required by Title IX.
The Alliance teams should refuse to schedule SEC teams unless 1) they agree to limit the number of scholarships will be capped (maybe in the 50s or 60s) so that bag schools can't hoard all the top recruits 2) offer as many sports as the Alliance schools. There is no reason that a school getting $65+ million payouts a year from the conference can't add more non-revenue sports. If the SEC wins on a level playing field, so be it. I have no issue with that. Right now though the Alliance schools have one hand tied behind their backs (academics and non revenue sports) and they are in competition with a conference that has no such limitations. They aren't playing the same game.