Consigliere
All-American
- Joined
- Feb 2, 2012
- Messages
- 21,927
The greater the perceived difference between butts in the seats and announced attendance, the more significant tickets sales are. Schools cannot count any ticket sold for less than 1/3 the face value of the highest regular established price for any ticket in attendance numbers unless that ticket holder actually attends the game. In other words, schools can count ticket sales in their attendance figures as long as the ticket price meets that requirement. If the ticket does not, then the holder of the ticket must actually attend the game in order to be counted in attendance numbers. Unless UM has changed its student fees, students can only be counted in attendance if they actually attend the games. If members of the band meet the student requirements, then they can be counted in attendance. Cheerleaders, athletes, and any students working in any other capacity at the stadium cannot be counted in attendance.
Look at the Wake game - the announced attendance was 66,160. In order for individuals to be counted in that number, they had to either purchase a ticket that meets the 1/3 requirement (and either go or not go), or get a ticket not meeting the requirement and actually go and be counted. If the stadium looked empty, and the consensus seems to be that it was, all of those no-shows counted in the attendance number were tickets sold at a face value that meets the NCAA bylaw rule. If there were 40,000 no shows, every one of them was a ticket sold by the ticket office. That's revenue.
I am not going to argue with you about what counts and what doesn't count for the attendance.
Two questions though:
1. How much money can you make off concessions/parking if a person who buys a legit ticket sale (According to the above) doesn't go to the game and doesn't give the ticket to someone else?
Someone who ACTUALLY attends the game can ACTUALLY spend money on concessions and parking. In turn, this ACTUALLY benefits UM more than this no-show moron who buys a ticket at doesn't attend (in fact no one attends).
2. What happens if we could make more revenue because we can actually raise prices per ticket due to the lack of supply? What is better, making $5,000,000.00 per game in an empty stadium or $7,500,000.00 in a full stadium?