He was so cool portraying a Cuban, the latino community embraced him. He was so cool portraying a Scarface knockoff, the black community embraced him. He was so cool, he made a bunch of uncool people like Hulk Hogan, Kevin Nash, X-Pac, Scott Norton, Sting, Virgil, et al cool(er) by proxy.
Its a shame this man spent most of the second half of his life exercising demons, because he had a lot to offer wrestling.