- Joined
- Apr 10, 2017
- Messages
- 2,094
It’s ridiculous that we haven’t seen any sustained or quality program generated content since Raising Canes back in the Al Folden era. It’s doubly redic, when you consider these huge factors which make such content generation 10x more important today than it was back then:
- Social Media growth. I haven’t checked numbers but it’s literally been 10 years, a decade since Raising Canes, and the growth of social media in that time has been crazy, as well as it’s importance in recruitment and revenue generation.
- NIL. Students are literally earning income now based on their literal *likeness*, and getting NIL help is a fundamental part of recruiting now. Having University sponsored content generated in house with the explicit goal of elevating the personal brands of student athletes is a must.
- Conference realignment. We seem set for a system of 2 super conferences that can compete for the national title, with maybe a third having an outside shot once a decade. Program value is the only point of leverage in getting out of the ACC into one of these, and that comes down to winning games yes, but also marketability and exposure. No one is going to market the program better than itself.
- Terrible local media. Really they’re either scummy or stupid or both, can’t be relied on for anything except dunks.
The school and program definitely have the resources to commit 500k-1 million every year for content and marketing. 80% of the crew can be students in journalism or that film making artsy stuff, with just a few well paid experts to guide it all and the equipment they need.
- Social Media growth. I haven’t checked numbers but it’s literally been 10 years, a decade since Raising Canes, and the growth of social media in that time has been crazy, as well as it’s importance in recruitment and revenue generation.
- NIL. Students are literally earning income now based on their literal *likeness*, and getting NIL help is a fundamental part of recruiting now. Having University sponsored content generated in house with the explicit goal of elevating the personal brands of student athletes is a must.
- Conference realignment. We seem set for a system of 2 super conferences that can compete for the national title, with maybe a third having an outside shot once a decade. Program value is the only point of leverage in getting out of the ACC into one of these, and that comes down to winning games yes, but also marketability and exposure. No one is going to market the program better than itself.
- Terrible local media. Really they’re either scummy or stupid or both, can’t be relied on for anything except dunks.
The school and program definitely have the resources to commit 500k-1 million every year for content and marketing. 80% of the crew can be students in journalism or that film making artsy stuff, with just a few well paid experts to guide it all and the equipment they need.
