forums

Pump the gas on home brewed content creation

Uh Oh Omg GIF by ESPN
 
Advertisement
305_separatist said:
It’s ridiculous that we haven’t seen any sustained or quality program generated content since Raising Canes back in the Al Folden era. It’s doubly redic, when you consider these huge factors which make such content generation 10x more important today than it was back then:

- Social Media growth. I haven’t checked numbers but it’s literally been 10 years, a decade since Raising Canes, and the growth of social media in that time has been crazy, as well as it’s importance in recruitment and revenue generation.

- NIL. Students are literally earning income now based on their literal *likeness*, and getting NIL help is a fundamental part of recruiting now. Having University sponsored content generated in house with the explicit goal of elevating the personal brands of student athletes is a must.

- Conference realignment. We seem set for a system of 2 super conferences that can compete for the national title, with maybe a third having an outside shot once a decade. Program value is the only point of leverage in getting out of the ACC into one of these, and that comes down to winning games yes, but also marketability and exposure. No one is going to market the program better than itself.

- Terrible local media. Really they’re either scummy or stupid or both, can’t be relied on for anything except dunks.

The school and program definitely have the resources to commit 500k-1 million every year for content and marketing. 80% of the crew can be students in journalism or that film making artsy stuff, with just a few well paid experts to guide it all and the equipment they need.
Click to expand...
Most on here don’t realize how incompetent the University is and how terrible the overall pool of white-collar and consulting talent is in South Florida. I hate/love to say it, but JUST WIN.
 
TooColdToHold said:
To quote Al Davis, “Just win baby”.
Click to expand...


Nah, not in 2023. Winning, marketing, promotion and social media storytelling all go hand in hand.

Again, look how much time is spent on these recruiting trips doing photo shoots for the kids in that white lit-up hallway with them posing head to toe in uniform. The want content for their platforms, which they get from all these official visits.

This is the new reality and whether we like it or not as fans, this is modern day college football.

NFL guys literally have their own social media guys on payroll following them around to create social media content. If pro individuals can do this, high-end colleges have to, as well.

Especially somewhere like Miami—a private school in a lush, diverse, ocean-front city where most of the world pays to vacation? Please. What colleges around the country have that kind of landscape and experience? Maybe the Trojans, but even USC is a trashy part of L.A. and nowhere near the glitz and glam that represents So Cal.

Great point by the original poster. Outside of that "Raising Canes" stuff in the Golden Era, Miami has completely dropped the video content—and social media, YouTube, etc. have only gotten bigger.

Just win... and document the process for the 'Gram.
 
Advertisement
Dream School said:
It won't be students in journalism, Joe Zagacki will make sure of it. The UM website and YouTube videos from camp and practice used to be done by UM broadcasting students, it was a great training ground and perfect for helping to get a job after college. Zagacki personally felt threatened and took them over from the students.
Click to expand...
That’s hilarious but not surprising.

We need a professional operation not a bunch of petty kingdoms.
 
Advertisement
Advertisement
Agree 100% huge missed opportunity and you best believe once we do it successfully every other school will start, like always.

Clemson is one of the big ones doing it with super long vlogs that go in depth on the team and it's players.
 
johnnytsunami01 said:
Agree 100% huge missed opportunity and you best believe once we do it successfully every other school will start, like always.

Clemson is one of the big ones doing it with super long vlogs that go in depth on the team and it's players.
Click to expand...

Yup.

Really this is a no brainer and wouldn’t be difficult to start up. I should also add, premium content could be an additional revenue source for the program and NILs. You could even stream public scrimmages and the spring game your **** self online for a few bucks.
 
Advertisement
Weird. This seems like something Arkansas and Auburn will be launching if not already. Not sure what Arkansas is calling theirs but Auburn is called War Eagle + for I believe $15/month.
 
Advertisement
Back
Top