funny part is that he mentions Hulu where you can find Young Rock, This is Us, etc to stream
Exactly.
Look, I was not talking about how much money Dwayne will make off this TV show. Yes, network TV shows are not as lucrative as, you know, the one BILLION that Jerry Seinfeld made.
But I'm talking about two things in particular.
First, the impact that this will have on kids from 5 to 18 who might be considering UM at some point, or might start to consider UM. We have had lengthy discussions on how "when the football team is winning", the number of applicants to UM increases. And when the number of applicants to UM increases, the selectivity index gets better, and UM moves up in the US News rankings. Therefore, if Young Rock shows some entertaining stories about how awesome UM and Miami were in the late 80s and early 90s (when, of course, I was there helping to make UM great...kidding...though I was there at the time), then it is ANOTHER form of exposure that can help UM.
Second, the WAY in which Dwayne builds his brand, and how his fame carries over into all aspects and helps him to command more and more pay from all of his endeavors, is something that would certainly interest football players. We all know that the lifespan of an athlete is short. ****, Dwayne never made a cent from pro football. But if these kids can see how Dwayne made it, if they can envision the POSSIBILITY of meeting him and picking his brain because he is a UM alum, if they can imagine the different pathways that you can take to BUILD WEALTH off of your Name, Image, and Likeness, then it can only be a net-positive for UM when we have one of the most famous former-football-players on the PLANET as one of our alums.
But, hey, let's hear some more mopey bullsh!te about how dopey porsters are "not invested enough" in one of our most famous alums to spend 30 minutes per week (for 11 total hours in a year) watching a show that (at least partially) features some of the greatest glory days of UM football EVER. Or let's analyze the network TV/streaming service landscape and do some profitability analysis.
You know what was amazing...hearing Dwayne Johnson talk about how UM won 3 national championships under 3 different coaches in under 10 years, and then seeing video of those great coaches and players...not from a 60-second package during a Saturday football game, but on a network sitcom where millions of people are watching.
Maybe it's not "final episode of MASH" numbers, but it's still **** good right now, after a 20-year run of crappy UM football.