I understand these kids being able to benefit from their likeness, but how could this not be considered pay for play?? Telling a kid we will give you $$$ if you go here but not there? Isn’t that what everyone has complained about and try to outlaw in CFB? I know we all hate the NCAA but someone, either NCAA or the schools themselves have to get this under control. It’s become open season for boosters and now giant companies to pay unwarranted $$$ to sway 18yr olds. I just don’t see how this doesn’t ruin CFB