Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

Life can be so cruel. Relly has been reloading twitter for 12 years to break the news on jerseys and the one day he is slipping, @One9 gets the glory.

 

Penn State has one of the largest alumni groups in the nation. That's a lot of people to sell their apparel to.

Yes. Criminals love wearing black-and-white gear in prison.

 

I have only 3 Miami shirts. I can finally go build my gear up again. @Rellyrell

 

@TheOriginalCane

"And the lights of the Goodyear blimp said 'UM's a pimp'"...

 

I don't know where all the Adidas hate come from, yeah yeah they're jerseys aren't quite as nice as the Nike ones but they invested in us when Nike was turning up their nose, they gave us some needed advantages and they've been investing in South Florida. They were that good woman that fixed you up hot meal but might not have had the biggest booty. Nike is that X who you know only wants to be with you when you're winning but she's a dime piece

 

Me last run as a Canes fan is finally on the up

 

My buddy just texted me we should be getting a sponsor announcement soon too. Jersey patch $$$

Fingers crossed for Deloitte.

President Joe is in charge now.

 

Not since October 29, 2005 against UNC at the Old Lady ...

Once a season with these helmets. That's all I axe.

 

I KEPT NAMES OF EVERYONE ON THIS SITE THAT DEFENDED ADIDAS FOR 12 YEARS

Add me to the list and let's revisit this in three years. Nike is tanking. Stock down almost 80%. Guaranteed they'll **** up the unis and we'll end up with some upside down U or bra strap cookie cutter stupid ****. People have short memories. I guess you love having the same uniform design as Utah State.

 

Kind of ironic— the U as a brand is ascendant in every way possible— Nike as a brand still the world leader but losing market cap like crazy—
Talk about striking while I to. Is hot..:

The people at Nike aren’t stupid a tho they’ve kinda tarnished their brand from a corporate & stock point of view- which gave us leverage

They needed this deal- and saw the long term investment as profitable to help them in their quest…

Echeveria is one savvy cat… nothing gets by him…

 

We back

 

This sucks.

Worst uniforms of my lifetime on tap.

Were you in a coma for 2015 and 2016?

 

 

@TheOriginalCane we’ve been telling them

Yes.

Yes we have...

I'm soooooo happy right now!

 

I told you Nike must be the play. I just hope they don't do anything stupid with the uniform design

Gotta feeling Nike gonna pivot and circle back to our old school glory days.

It's like the seas are parting for the Canes right now

 

i just bought some stuff. returning it now as we speak

I told @Hurracanes that I just bought the FAMU Vomeros.

I'm now about to return the FAMU Vomeros.

 

Is this good?

 

Is a 10 year deal really the smart move right now? If LeBron taught us one thing, it's the value of riding the crest of the ever increasing rate of free agency. I'm speaking a little out of turn here because I don't know what is typical and not typical of shoe deals like this. All I'm saying is that if we go on some sort of run over the next 3-5 years, wouldn't that $20M per year number be a little light come 2032?

As a very wise and successful biz person once told me— sure, maybe you could do better— but always take the best deal at the time relative to where you are at present.

If you perform, you can always try to negotiate- especially if you’re outperforming….

 

Is this good?

No. It means And 1’s bid was not accepted.

 

Will we finally have the correct shade of green again?