Simple reasoning and decades of observation bears it out. That's why. Nike knew full well how much merch Miami sells(or doesn't), hence why they were comfortable with the crap deal they put out. It's easy to play the "You could POSSIBLY make this much" game when you know full well that unless Miami goes on a major league run, the merch won't sell and you'll never have to worry about shelling out that money. I don't blame Nike for trying, corporations are going to do what corporations do.
Again, you are a complete idiot, someone who makes such bad posts that it is incredibly easy to tear them apart.
This "decades of observation" nonsense was based on AllCanes being the primary outlet for UM merchandise. SINCE BETA BLAKE SABOTAGED THE NIKE DEAL AND AWARDED THE UM MERCH CONTRACT TO adidas, several things have changed.
1. The Follett takeover of the UM Bookstore, devoting the ENTIRE GROUND FLOOR to UM merchandise.
2. The opening of CanesWear in Broward County.
3. The rise and hegemony of Rivals.com and their takeover of many game-day physical outlets and online websites as well (including Lids).
These three factors have massively increased the availability of UM merchandise year-round, and regardless of in-person shopping.
The nonsense about "Nike knowing full well how much merch Miami sells" is another convenient lie that is told, particularly since UM was a TOP TEN university brand in the late1980s, the entirety of the 1990s, and the early 2000s. The reality is that Nike knew what Rivals was building and saw a future where "brick-and-mortar" selling would decline a bit, and online selling would take on a larger and larger percentage each year.
But these lies about "cheap Miami fans" have got to stop, particularly when we were a top 10 merch seller for over two decades.