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- Dec 22, 2011
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Assuming what you’re saying is true and not just an opinion, how is it that our people aren’t aware of that.
Why do you have to assume that what I'm saying is true? It's actually been reported. SEC schools are getting paid 15% royalties by Nike. I don't know if our leadership is aware of these deals or not, but perhaps they may be unaware of how much a 15% royalty actually generates in cash money for those schools.
And, as I have pointed out, it is very common in SoFla for people to brag about their great negotiating skills. "Hey, adidas is willing to HELP us pay our ACC buyout" [FYI, so is a certain TV network]. "Hey, adidas is going to give us some NIL money". "Hey, I got my cable company to give me the sports package for free for an entire year".
I've been clear. Pre-NIL, about two-thirds of the ADVERTISED contract value was non-cash. Post-NIL, it seems that adidas and others may also be offering NIL money (which benefits the schools, but does not end up in the schools' bank accounts). Therefore, I don't care how it is sliced and diced and packaged up like a car salesman offer, let's just focus on the cash that is paid to The U.
Why is everyone afraid of the 15% royalty concept? Is that because we will finally have to admit that the premise of the adidas decision in 2014-2015 was flawed? It that because we will have to admit that all the bells and whistles that we are hearing about now are distractions?
Again, if adidas pays Miami a 15% royalty, then I lose my argument, right? AND I'M FINE WITH THAT. I wear both adidas and Nike, though I admit to having a preference. I am more interested in wearing The U logo than any sports brand logo, though I have consistently pointed out the legitimacy that Nike brought to UM in 1987, and the value of being the FIRST Nike school, and the equity of our 28-year relationship.
But if adidas pays Miami a 15% royalty and Nike doesn't, I'll be fine with whatever the UM leadership decides.
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