Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

More $ coming soon?

@DMoney CIS patch?


Boom!

 

Take a chill pill bro. I agree with you, but they did have a bad day relative to every other day. Just don't think pointing out one year of adidas not making a profit for one single year when they did for the previous 30 is a strong argument (though I know you were trying to refute the point that Nike is losing money). As you alluded to, the stronger argument is showing the difference in profits between the two year after year.

Whatever. You summarized "what you read" and I pointed out several different elements with my post. It was a response to a dip**** like Calinative who has no idea why stock prices go up and down.

If you read what I posted, then you should have had more takeaways. Happy that you have that now that I reiterated some things. No need to go after my posts when I am incredibly fair in my presentation. I'm not an adidas fan, but I can acknowledge when they do things right.

And I have to admit that the 2001 throwback is fire.

 

Confirmed!!

2026:

View attachment 373079

2025:

View attachment 373080

2023:

View attachment 373081

2021: (No Jersey)

View attachment 373082

Post in thread 'Canes vs. UVA'
https://www.canesinsight.com/threads/canes-vs-uva.171862/post-5394244

 

I saw these on the interweebs....I need all of this energy.

View attachment 373117

 

RIP stormtroopers

How?

 

FYI, I just saw pix of the adidas 2001 jersey and...it looks good...very good...

Please support CanesWear by purchasing some of their massive inventory.

 

Would it be safe to assume UM requested and received assurances from Nike that they will continue to be supportive of the local community (HS teams, NIL contributions, etc.)? Maybe that's what's included in the "non-cash" portion?

There's a lot of things in the "non-(UM)-cash portion".

I'd imagine that Nike committed to Heisman and other award campaigns for UM players, the NIL program that has already been announced at other schools, and a search for some SoFla high schools on which to bestow some love.

I would also not overlook the importance of the "up-front cash" element as it relates to a certain check we may have to write to exit the ACC. We can easily keep the lights on and the water bill paid with our "patch cash", which will likely exceed the ACTUAL cash we receive from Nike.

I'm also going to be very curious on the royalty rate and structure.

TOC - do you know when the patch announcement is happening? Relatively soon?

 

nice. keep it simple.

 

Im just seeing this... im disappointed adidas didn't match nike's offer after all this time together.

Nike better not f*** us over with uniforms again like those bra straps and eyebrows style crap.

Also, why only 200m....didnt Penn state got 300m? We are way more marketable than pedo state man smh

 

I agree. I liked being the true flagship for Adidas and it really felt like we were 1A for them instead of being one of the many for Nike. It felt like Adidas was on the up especially in SoFla, was also kinda hoping they’d help get us with a true men’s soccer program. Alas they didn’t pay up, it’s all about that cash. We’ll bring Nike back with our cultural engine. They invested in the best.

Adidas did work in 7 on 7 and south florida but I dont think we been a flagship for them, they didnt treat us like a flagship.. Maybe by proxy you assume that but they could of did soo much more.. I dont blame them tho because even our admin didnt treat us like flagship product for 20 years.. So cant complain

 

Is that Brysen pops?

Yea

 

FYI, I just saw pix of the adidas 2001 jersey and...it looks good...very good...

Please support CanesWear by purchasing some of their massive inventory.

Do you know if they run true to size? If I wear XL t shirt you think 2x would be good?

 

TOC - do you know when the patch announcement is happening? Relatively soon?

I would expect it very soon. Actually, I expected it earlier. Not sure what the holdup is, and maybe they just wanted to announce the apparel deal first.

All that is left on the agenda is the patch deal and the AD hiring.

 

FYI, I just saw pix of the adidas 2001 jersey and...it looks good...very good...

Please support CanesWear by purchasing some of their massive inventory.

Thin green stripe down the side of the jersey, with orange on either side of the green stripe?

 

Im just seeing this... im disappointed adidas didn't match nike's offer after all this time together.

Nike better not f*** us over with uniforms again like those bra straps and eyebrows style crap.

Also, why only 200m....didnt Penn state got 300m? We are way more marketable than pedo state man smh

For the record, NOBODY believes that Pedo State is getting $300M.

And if what I've heard about the royalty is correct, UM will exceed $200M in total contract value.

 

Thin green stripe down the side of the jersey, with orange on either side of the green stripe?

Did you peek at my phone?

Yes.

 

Do you know if they run true to size? If I wear XL t shirt you think 2x would be good?

While I do not know, I would expect the fit to be similar to prior years. It does not look like they used the Nike "mesh" material, they are using (largely) the same construction as the normal jerseys.

Caveat: FROM PICTURES.

 

BTW how asleep at the wheel must Dan Radakovich have been for not even trying to negotiate a deal with Nike. I'm just a football fan and it was very obvious Nike could potentially be looking to make a deal here with a Championship program with a history of dominance. Incompetence really.

 

I agree. I liked being the true flagship for Adidas and it really felt like we were 1A for them instead of being one of the many for Nike. It felt like Adidas was on the up especially in SoFla, was also kinda hoping they’d help get us with a true men’s soccer program. Alas they didn’t pay up, it’s all about that cash. We’ll bring Nike back with our cultural engine. They invested in the best.

Adidas did work in 7 on 7 and south florida but I dont think we been a flagship for them, they didnt treat us like a flagship.. Maybe by proxy you assume that but they could of did soo much more.. I dont blame them tho because even our admin didnt treat us like flagship product for 20 years.. So cant complain

I mean the contract we signed wasn’t good, and we weren’t good during that period so it kinda makes sense. But ever since we’ve treated ourselves like a flagship they have in spades. They’ve signed a bunch of our stars as bonafid stars and as recruits now. I like being the 1A versus one of the field

 

Just stopped by to give @Hurracanes the credit for mentioning the "real-life" 2001 Alt Jerseys look great and not to be worried.

Not that he needs the validation. Just appreciate the early info.