Miami athletics returns to Nike in record-setting deal

Sebastian Font
3 min read

Comments (646)

It's nice to know Miami has role in helping a struggling brand revitalize it's image. Nike is currently in a bad way and Miami is here to help. It's only costing em $200 million. If that dumb legislation falls apart I'm pretty confident Nike is gonna come to the NIL table even more to create an unfair recruiting advantage for Miami.

Honestly it's a great story, Nike needed help and both brands together will again dominate.
 
Would it be safe to assume UM requested and received assurances from Nike that they will continue to be supportive of the local community (HS teams, NIL contributions, etc.)? Maybe that's what's included in the "non-cash" portion?


There's a lot of things in the "non-(UM)-cash portion".

I'd imagine that Nike committed to Heisman and other award campaigns for UM players, the NIL program that has already been announced at other schools, and a search for some SoFla high schools on which to bestow some love.

I would also not overlook the importance of the "up-front cash" element as it relates to a certain check we may have to write to exit the ACC. We can easily keep the lights on and the water bill paid with our "patch cash", which will likely exceed the ACTUAL cash we receive from Nike.

I'm also going to be very curious on the royalty rate and structure.
 
I agree. I liked being the true flagship for Adidas and it really felt like we were 1A for them instead of being one of the many for Nike. It felt like Adidas was on the up especially in SoFla, was also kinda hoping they’d help get us with a true men’s soccer program. Alas they didn’t pay up, it’s all about that cash. We’ll bring Nike back with our cultural engine. They invested in the best.
 
I agree. I liked being the true flagship for Adidas and it really felt like we were 1A for them instead of being one of the many for Nike. It felt like Adidas was on the up especially in SoFla, was also kinda hoping they’d help get us with a true men’s soccer program. Alas they didn’t pay up, it’s all about that cash. We’ll bring Nike back with our cultural engine. They invested in the best.
Adidas definitely pumped a lot of money into South Florida high school sports. I think they might have went a little too big to flip Penn State so they didn't have the budget to match Nike's offer. Oh well, we gotta get paid!!!
 
I agree. I liked being the true flagship for Adidas and it really felt like we were 1A for them instead of being one of the many for Nike. It felt like Adidas was on the up especially in SoFla, was also kinda hoping they’d help get us with a true men’s soccer program. Alas they didn’t pay up, it’s all about that cash. We’ll bring Nike back with our cultural engine. They invested in the best.
Adidas definitely pumped a lot of money into South Florida high school sports. I think they might have went a little too big to flip Penn State so they didn't have the budget to match Nike's offer. Oh well, we gotta get paid!!!
They 1000% blew their wad on PSU, and they’ll regret it. All their investments down here and they lose their centerpieces lol. PSU is not all that as a fan base especially cause I see them losing ground in the DC/ Nova region with VT getting serious about athletics.
 
Thank GOD no more baggy/wrinkled pants and shoulder pads showing.
 
Stop with that bull****. Stop acting like "oh, adidas had a bad day".

The reality is that adidas made a colossal misjudgment with Kanye West, both with his character and personality (let's not pretend there were no warning signs) and also in basing so much of their product line on him.

Oh, yeah, the "sudden breakup". Like that's what was happening there. adidas had YEARS of reports about Kanye's work habits and how he treated collaborators, and they did NOTHING about it until he started dropping the anti-Semitic comments.

The point is, Nike has a spotless record on making a profit year after year. Conveniently, you IGNORED the parts of my post that showed what Nike's CURRENT profit is, compared to adidas's CURRENT profit.
Take a chill pill bro. I agree with you, but they did have a bad day relative to every other day. Just don't think pointing out one year of adidas not making a profit for one single year when they did for the previous 30 is a strong argument (though I know you were trying to refute the point that Nike is losing money). As you alluded to, the stronger argument is showing the difference in profits between the two year after year.
 
Why? I was thinking about buying them myself. We’re not getting Nike shoes until next year. I’m pretty sure.


For me, personally, I have plenty of "stealth" orange-white-green Nike/Jordan colorways. I can get by (for now) without using a hair-dryer to remove the rattlesnake logo from FAMU shoes.

This is just part of my "UM collection". I've got more, including the Undefeateds.



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I agree. I liked being the true flagship for Adidas and it really felt like we were 1A for them instead of being one of the many for Nike. It felt like Adidas was on the up especially in SoFla, was also kinda hoping they’d help get us with a true men’s soccer program. Alas they didn’t pay up, it’s all about that cash. We’ll bring Nike back with our cultural engine. They invested in the best.
Miami hasn’t been Adidas flagship program for years. Louisville has made more than us for 5+ years. LOUISVILLE. This is a huge reason why everyone is ****ed at them. They literally violated their own contract with us almost immediately after signing it.
 
LMAO at still repeating the words “Miami was adidas flagship”. Have you all been asleep at the wheel since 2015 or what? We were not even close to being their flagship. Not close. Put that **** to bed please
 
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