The real estate and hospitality businesses, which are owned by the Cowboys, are included in that valuation you reference.
Yeah, I knew it had to be. No way in the world this schmuck of a team that hasn’t won chit in almost 30 yrs are on their own worth that much. Jerry is a shrewd businessman & that stadium does much more for his organization’s pockets.
So this little piece, as well, regarding team revenue increases:
“New and renovated stadiums are adding to team coffers. The Vikings opened $1.1 billion U.S. Bank Stadium last year and venue revenue jumped more than $60 million, pushing the Vikings value up 9% to $2.4 billion (the Vikings had a 38% gain last year ahead of the opening).
The Falcons are worth $2.48 billion, up 19%, with the opening of their $1.5 billion Mercedes-Benz Stadium last month. The Falcons have commitments for over $900 million in sponsorships at their new stadium, including naming rights.”